Financial crisis on the rural areas do not export the domestic appliance industry under – appliance exports home appliances to the countryside – HC Network Appliance Industry-hc360
2007, the
Home Appliances
Industry sales of nearly 600 billion yuan, up 30%. In the international market, the past five years, China's home appliance exports increased by an average 30% increase in 2007 is still 25%. In 2008, with the appreciation of Renminbi, the U.S. subprime mortgage crisis, coupled with Lehman due to financial turmoil, rising raw material prices and other factors, China's exports of household appliances of pressure.
Export of household electrical appliances in the case of stagnation, the National Treasury and the Ministry of Commerce on October 16 issued by the official "bringing home appliances outreach program" became the home appliance industry is facing serious financial crisis, good news.
Household appliances export industry is facing difficulties
Chengdu
Hisense
Kelong Electrical Appliance Sales Co., said Zhang Hua, general manager of the Wall Street financial crisis stirred the global economy has brought a significant impact on household appliances enterprises, would have to export share of the heavy impact of large enterprises, especially in OEM business-oriented enterprises will be the challenge.
Haier household appliances ice products
wash foreign minister Li Hongming Part frankly, the Chinese home appliance exports has become difficult, he was responsible for the Haier refrigerator, washing machine Products, the first three quarters, exports have fallen sharply one percent, while the first is loss of export performance This is the overseas selling household electrical appliances in China for many years for the first time recorded. Li Hongming said that in recent months, Haier began to give up some possible loss of orders, such as
Refrigerator
Export. Qingdao Haier semiannual reports, this year's first half sales outside the company about 34 billion yuan, down 7.64% over the same period last year, the sub-prime crisis and the consumer slowdown in overseas economies slow down the company's overseas sales is an important reason. Industry sources say that this round of financial crisis caused by U.S. sub-prime crisis, the crisis in fact has already begun in 2006, now spread. In this economic crisis, can be expected appliance industry will be a "reshuffle", price competition is the biggest problem with the export of domestic appliances, and also the long-standing criticisms. When the profit or loss is pressed thin, those businesses will disappear.
Domestic appliance industry targeting the rural market
Although the external economic environment for our exports of home appliances industry, the profitability of a certain pressure, but in a stable domestic economic situation, many export-oriented consumer electronics companies began turning to China's rural market. Last year, the pilot carried out through the end of the appliances to the countryside policy, making some of the country
Small appliances
Enterprise sales significantly exceeded expectations. With the deepening of rural reform in China to further promote and expand rural-based domestic market, as in the international financial crisis, exports are subject to certain loss of the right choice for small household electrical appliance enterprises.
10 16, the Ministry of Finance, the Ministry of Commerce issued a formal "home appliances to the countryside to promote the program of work." It is understood that implementation of financial subsidies to farmers to purchase household appliances to the countryside products, the state government will cf export tax rebate rate, farmers direct subsidies to consumers. Specifically,
TV
Refrigerators (including freezers),
Washing machine
,
Mobile
Junan 13% of sales price subsidies, subsidies financed by the central and provincial financial common burden, the burden of central government 80%, 20% of the provincial financial burden, the implementation of each household products farmers can purchase a maximum of (cases ).
Hisense Kelon Electrical
Chengdu Hua, general manager of sales at the time interviewed said that Hisense Kelon will adhere to the channel model of marketing ideas, center city, county-level cities and towns of the operating mode, while the positive response of national policy, promoting the refrigerator appliances to rural areas of the project. And promote the fine management mode to ensure healthy functioning of all aspects, positive response to crisis.
To industry sources, if successfully implemented, bringing home appliances sales revenue is expected to reach 300 billion yuan. In the home appliance exports to a halt this year's case, by several billion dollars of financial subsidies can bring hundreds of billions of domestic demand, it will be domestic appliances business, especially in the past, export-oriented appliance enterprises can survive key.
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