Using Customized Eco-Friendly Products As Marketing Tools
Saving the earth is not just the task of one person. It’s the task of all of us who live and have lived on it and instigated its harm. Though it would be painless to be just walking by and going off, the truth is that our choices-from cosmetic to dietary, from fashion to utilities-have a bearing on nature. If we want to leave it in a better condition for our children and grandchildren to enjoy, we should strive to live a no-impact lifestyle.
As marketers, we exert more or less some power over buyers. Why not use this same power to appeal to them to help save the Earth? Here are some things you can do as a promotional specialist to impede the Earth’s destruction:
* Incorporate environmentally friendly giveaways in your marketing campaign. Even though your marketing campaign may not be related to the environment, choosing nature-friendly promotional tools is a proactive way of helping save the Earth. Ask your account manager for promotional freebies that are recycled, made from recycled materials, or reusable. Customized tote bags are becoming more trendy in trade shows and retail stores.
* Support an advocacy that helps save nature. Are you looking for ways to increase your sales? Why not collaborate with a local environmental activist group for an nature-friendly activity? As an example, you can contribute a part of the profit of a certain item to a project that aims to promote reforestation. Donors are more inspired to give, and buyers have a tendency to pay money for more if they know that what leaves their hands profits a good noble cause.
* Promote an eco-friendly awareness among workers and shareholders. Saving the earth is not solely about planting trees, rejecting plastic bags, or choosing nature-friendly products. It is a whole lifestyle and a choice in itself. Make it a point to alert your employees about the why’s and how’s of their choices and their effect on nature. It is not merely about choosing to go with what is trendy. The choice should be sustained by the proper reasons, so it is crucial that the reasons behind be understood.
Remember: Every tiny thing you do has an effect.
Apolinario Hoxpia is a corporate gifts expert on promotional custom gifts & promotional items Arkansas. Read posts by Apolinario Hoxpia on how you can market your business.
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