Golden Week hidden near the home appliance market, price wars intensify – LCD TV, home appliances to the countryside – HC Network Appliance Industry-hc360
This year's "51" season is yet to come, home appliances market
Price war
Started ahead of schedule. Analysts pointed out that relying solely on the dumping price war strategy can not effectively mitigate the excessive competition appliance market, manufacturers will still be in the high-end products and non-homogeneous competition, "fuss."
Made
TV
"Expel" foreign brand
Rely on several rounds of price wars this year offensive, domestic color TV giants are aggressively from the hands of foreign color TV giants back lost ground. 27, according to Ovid Advisory "issued by China's color TV market weekly data report" shows, Skyworth,
TCL
, Hisense Big Three domestic color TV for 4 weeks in March ahead of foreign TV companies and comprehensive than foreign TV.
And this price cut this trend is not stopped, leader in the domestic color TV Skyworth again announced launch a large-screen
LCD TV
Price war, the equivalent of the minimum discount rate will exceed 5 fold.
3 month report, Skyworth market share of 14.9%, TCL and Hisense market share were 14.3% and 14.2%. Foreign giants in the best results for
Sharp
, Ranked only No. 6, the market share of only 8.8%. Rely on price-cutting strategy, leading market share position of Skyworth second TCL0.6 percentage points, leading the best foreign TV sales Sharp 6.1 percentage points.
The global financial turmoil
Sony
, Samsung, Toshiba and other foreign color TV giants severely damaged, color TV giants of foreign capital is expected in the Chinese market can not contribute much this year, domestic color TV market share will continue to rise.
Suning
North China Electric Fan Zhijun, executive president of management headquarters said 2009 will be the domestic color TV giants in the Chinese market in return.
PAN Zhi-feng, general manager of Skyworth Beijing Branch, said the new round of reshuffle in the dawn of a new round of price-cutting strategy to continue to seize every opportunity to expand not only among the same trade advantages for domestic TV business will be significantly diverted foreign market share, gain the initiative and hold a strong market position, even the upcoming season sounded the trumpet.
Air conditioning market "hedging"
Air conditioning market, the United States to launch a price war at the same time promised to "hedge", advance the reputation of "51" market battle.
"51" before the United States of its full line of air conditioning down to a maximum discount rate of 35%; while the United States during this period to buy air-conditioning, as a model in the "51" period cut the price, consumers with invoices can be companies to enjoy the beauty of Beijing difference compensation; "51" during the air conditioning prices, Consumers can buy the original invoice by the same original type air-conditioning again.
Within the company, according to U.S. sources in Beijing, the United States in the market attack, strength and even greater than the future, "51" market none other efforts designed to advance Stream "51" sales peak, and ease the "51" Air conditioning sales pressure blow-outs caused by installation; and with "hedging"
Service
Concept to air conditioning sales, the purpose is to advance none other, to exclude the consumer concerns, feel comfortable buying.
Vicious cycle of dumping
Appliances affected by the crisis serious backlog of inventory of goods, manufacturers cheap basic purpose of war is certainly digest inventory. However, relying solely on price cuts price war, has been unable to get rid of low-end appliance market competition in a vicious cycle. The industry calls high-end products through the main competition of non-homogeneity.
To most consumer electronics, seasonal air conditioning, for example, from the China Electronic Chamber of Commerce data show that by the end of 2008 air conditioning manufacturers stock 9,000,000 units, plus six million Taiwan business inventories, total industry stocks up to 15 million units. But the backlog of inventory in the low-end products take a "big" energy-saving advantage of significant number of inverter air conditioner is obviously much. America's Beijing branch, said Wen-Feng Zhang, general manager, relying on high-end commodity price cuts, sales of beauty to occupy the leading position list. From the beginning of the year so far, the United States of DC inverter air conditioner market in Beijing has shipped more than 50,000 sets. According to 2009 U.S. sales target group, DC inverter air conditioner market will reach the country from 1 to 1.5 million units.
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