TCL Communication said the domestic market strategy: The mobile phone do Internet-TCL, the Internet – the communications industry
HC communication network : March 29 news TCL Communication in the 28 at the "11 Anniversary" posted on the General Assembly of the Internet based on the Chinese market Mobile Development Goals, and said, TCL-based Internet phone positioning for the popular Internet phone for entertainment, and strive to become the Internet within three years, mobile phone leader.
Bullish on the domestic Internet phone market
As the old domestic brand mobile phone manufacturers, TCL Communication has been cause for concern. TCL Communications has reported a release, the international market is still the main positions TCL Communications, the company's overseas business is still the main source of income during the period Sell Amounted to 1,335 million units, up 12%, accounting for TCL Communications 82.8% of global sales.
However, TCL Communication This revealed some of their views on the domestic market. At present, the homogeneity of domestic mobile phone market competition, price war dead end. TCL Communications that build brand, and take the product differentiation is the domestic mobile phone market segments to survive. Moreover, TCL Communication's globalization strategy, making integration of TCL Mobile has the world's resources under design, technology and cost advantage.
Close by the end of 2009, the number of mobile phone users reached 233 million, with the 3G Development of network technology, mobile Communicate Industry has entered the mobile Internet era.
This, TCL Communication said, has established the face of China's mobile Internet market development strategy: "Based on the leading global resource integration, globalization and fashion vision and mobile Internet Netcom Letter perfect combination of technology, to provide consumers with personalized, high-quality fashion products and convenient, enjoyable mobile Internet experience, and strive to become the Internet within three years, mobile phone leader. "
Located in the popular Internet phone-based entertainment
Learned, TCL mobile phone positioning for the popular Internet-based entertainment Internet phone, locked to the target consumer of young people 15-28 years of age.
TCL Communications believes that this group is associated with China's Internet development, QQ, gaming generation has grown up, have a strong dependence on the Internet, but also the future of the largest mobile phone market, most potential consumers .
According to reports, TCL Communication launched in 2010, the main form of Internet phone with full keyboard-based, full-keyboard phones, the Internet phone dominant sign, you can greatly enhance the input speed, the familiar, dependent young consumers to the Internet that the use of all keyboard input is more handy. TCL in the functional application of the depth of the Internet phone built the most popular Internet entertainment applications, such as: use of operamini and UCweb two mobile browser, and built-QQ, MSN, all networks, Sina micro-Bo (http:// t.sina.com.cn), flying letters, RSS news subscription, baidu, weather, QQ space, network applications, while TCL has the full support of Internet phone RMVB playback. Internet entertainment applications competitive advantage (310 368, the fund it) was.
Push this program more than 10 Internet phone models
By the year 2010, TCL Communication said it would continue to enhance product innovation, increase the number of high-end products, and enhance the depth of the global key customer Cooperation .
In the country, it is learned that the first half of this year, TCL Communication, paragraph 4-6, is expected to launch Internet phone full keyboard patterns, the main products are TCLQ3, TCLi802, TCLi606, TCLi880 etc.; year plans to release Internet products, paragraph 10-12.
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