Panasonic will be listed on the first 65 inches of pure HD PDP TV – Panasonic, PDP TV, flat panel – HC Network Appliance Industry
Matsushita Electric Industrial will be November 1, 2005 launch of the industry's first with 65 inches of pure HD (2.07 million pixels: 1920 pixels horizontal × vertical 1080 pixels)
Panel
Of
Plasma TV
(PDP). Prior to this, will be launched on September 10 following 3 50-inch plasma TV, allegedly in power consumption "and reduced to the lowest level in the industry" (Matsushita Electric Industrial).
Why the introduction of 65 inch of pure high definition? Achieved in the first field of pure high-definition PDP Panasonic on August 25 brought together 700 members of the press, held a conference of new products. In the conference started, and talked about the reason.
In the living room using the 65-inch TV to watch TV, if the screen is 3 ~ 4m away from the place looked, "from the viewers can feel the effect, in terms of fine images, high-definition specifications of the past have no prejudice "(Panasonic). Japan, however, difficult to ensure that the living environment of the living room there is so much space. Moreover, in order to get the unique 65-inch products, "a movie" live effect, must be extended to 45 degree angle, this time with the screen distance is 1.8m. In such a short distance past the high-definition specifications will make viewers feel "the existence of pixels." Therefore, you need to use the number of pixels around the company's traditional HD specification (105 million pixels: 1366 × 768 pixel) 2 times the pure high-definition specifications.
By increasing the pixel aperture ratio, lower response rate and the discharge instability, solve the problem of low brightness
"We had full use of the accumulated plasma TV manufacturing technology", just as managing director of Matsushita Electric Industrial, Panasonic
Marketing
Part of the Minister of beef ball Jun 3 stresses, as the new product key is applied to high-density, evenly formed pixel technology, and can improve the precision of the past, often in the fall of the panel brightness up to and past HD comparable degree of technical specifications. In particular the decline in brightness is pure high-definition PDP context in the past has always lagged behind
Liquid crystal
Important reasons.
The panel in the formation of technology into micro-pixels, while, in order to improve the brightness in the following two improvements have been made. The first panel aperture ratio is increased by 25% than in the past. The second point is to control the brightness of each pixel deviation. Through the panel, "materials and structures re-improvement" (Matsushita Electric Industrial Panasonic AVC Networks PDP Module Technology panel technology team leader Muto Temin), reduce the drive voltage of each pixel response time and the instability of the plasma discharge , thereby ensuring that the entire panel are high precision.
To support the pure HD, but also improve the operating speed pixel drive circuit. Because the pixel-driven direction, that panel vertical lines increased, if not increase drive speed, then it can not be in a fixed period of time to light the entire panel. The 2004 release of digital home platform "UniPhier" development environment has not applied to the drive circuit. However, from the perspective of reducing development time, "I hope to UniPhier use" (Muto) in the future production of pure high-definition panel.
Will also strengthen the price
Competition
Force, but also prepared to pure high-definition products used in other dimensions
This product
Listing
The open price will be. Is expected to retail for 990,000 yen. The company currently
Sell
The old 65-inch HD plasma TV retail price of 150 million yen or more, "the price of the new product will surprise the industry" (beef ball). For other sizes of pure high-definition plasma TV features, beef balls, said, "will depend on market response, step by step into."
Will be 65 inches of pure HD products to market before the first 3 products are 37-inch, 42 inch and 50-inch HD Plasma TV old-fashioned. It features "including PDP and LCD included, in all ultra-thin TV to a minimum" (beef balls) annual electricity consumption. When the 37-inch products 219kW / year, about 43% less than in the past. When the 42-inch products 288kW / year, reduced by approximately 39%. Products of about 50 inches fell 34% to 395kw hours / year. If converted into electricity, the model year will save around 3500 ~ 4500 yen. Expected retail price, 37-inch, 42 inch and 50-inch was 34 million yen, 440,000 yen and 580,000 yen. Among them, 37-inch product prices will be lower than "per-inch 10,000 yen."
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