What’s so great about Article Syndication
If you own or advertise a web-based product or website, you’ve without doubt heard about article submission. Article distribution is one of the most effective ways of driving traffic to your site and boosting your search engine rank. Advertising forums and blogs continually encourage that marketers use article submission. In this article we’ll discuss some of the benefits of article syndication and why every marketer really should be marketing with articles.
Building Brand Awareness – Having a well respected and talked about brand is imperative if you’re going to be an effective online business. Firstly, we need individuals to have come across our brand to begin with. When your brand is mentioned and well reviewed in a respected article this of immeasurable value. Article promotion is an awesome method of raising brand awareness.
Build Recognition Being an Expert In Your Field – Becoming known as a specialist in your field is another advantage of article submission. People like to buy from people they trust. When you publish well written, well researched articles people will start to recognize you as being an expert and associate you and your company with your product.
Drive traffic towards Your website – While article marketing won’t drive massive amounts of visitors to your site, it will drive targeted traffic to your website. When individuals find your website through you article they’re generally looking for specificly what you really are offering. Targeted visitors to your internet site is more likely to transform into a sale then other less effectives way of gaining traffic. An excellent article will presell your products towards the visitor and when they get to your website they’ll be ready to buy.
The most important advantage of marketing with articles is not creating brand recognition, becoming recognized as an expert in your field or even driving targeted prospects to your website; it’s instead the results that article promotion can have on your web site’s search engine ranking.
When a search engine is calculating where your website should be within the results, one of many factors that effect your positioning may be the amount of backlinks that are linking towards your site. Search engines considers backlinks like votes of trust from other trusted websites. A website with many backlinks is more likely to be considered a quality, trusted, secure website than a mystery website with only a few backlinks. But all backlinks aren’t created equally.
With regards to your backlink profile you want links from content that is relative to your own site. You want those links to be from trusted and well ranked websites. You would like those links to be one way links and you want the links to be “do follow” links. Relative, trusted, do follow backlinks are the answer to gaining a greater spot on the search engine results pages (and you’re going to have to many of them).
This really is were article promotion comes in. If you need a sizable a mount of relavent, do follow links, from trusted internet sites you’ll need article marketing. With article distribution you are creating this content so that your links will always originate from relevent pages. Article directory sites usually have a higher page rank and therefore are trusted as resources through the search engines like google. Most directories allow a signature box with two do follow links for your site. All of this adds up to one great way of gaining backlinks to increase your search engine placement. There’s really no better way.
So if you have been attempting to raise the rankings of the website, to gain traffic to your website, in order to develop a reputation for your organization I strongly suggest you purchase article submission. Content creation and submission could be outsourced cheaply or can be achieved by yourself. Either way if you develop a successful article promotion strategy you will notice results.
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