Full kitchen, kitchen electric coherent integration trend – hood, gas stove, cherry – HC network appliance industry-hc360
More and more consumers are accustomed to a brand counters in the kitchen all buttoned electricity, so many companies have seized the psychological, lost no time in launching a new kitchen electric sales model?? Kitchen
Home Appliances
Integration of configuration solutions, will be kitchen appliances, kitchen appliances and coordination into one organic whole cabinet. Some business executives said that at present the proportion of kitchen electrical integration order is increasing every year.
Cabinets and appliances with each other
At the end of the second recent brand kitchen and Expo in Nanjing, consumers
Cherry
Within the overall kitchen showroom to see many sets of a model kitchen, with open also embedded, not only the greatest possible savings in kitchen space, the rational combination of a variety of household electrical appliances, while the overall visual effect is to kitchen aesthetically pleasing. According to Sakura (China) Co., Ltd. Nanjing Branch Qian Zi steel kitchen manager describes, in fact, this is a new appliance sales model, called the integrated kitchen appliances configured solution.
"To
Range hood
,
Gas stoves
,
Disinfection cabinet
, Rice cookers, microwave ovens, water heaters and even refrigerators, dishwashers and other appliances, in accordance with the reasonable, convenient and safe approach in the design placed in the kitchen, and with the whole cabinet to connect through to the kitchen water supply, electricity and other facilities to form one system, this specialization, standardization, high demands are made. "Zi Qian Gang, kitchen electrical integration, not just the size of unity, this is only the most basic kitchen electrical integration of the requirements of the core functions of a more unified. Cupboards and appliances to function complement each other, cooperate with each other to achieve the convenience, environmental protection, higher security requirements.
Line brand "test the water" market
Present, not only the cherry blossoms, Haier,
Side too
Kitchen appliances such as electric giant launched the integration is over a number of cabinet business Wei, Chi State, Eastern states too, rainbow days, I happy, Section Po? Boloni, European School, gold medal, also combined with the new electrical business consumer electronics marketing model "test the water" the market.
"Abroad, with the purchase of cabinets and appliances is not only worry effort, there are concessions on price." I said Wangchun Jun, general manager of Le cabinet, even if consumers buy in stores appliances and sink, also should told the cabinet business models and sizes to facilitate digging holes on the table, "not only eliminates the need for integration of electric kitchen Delivery, delivery, installation problems, but also by the cabinet business 'through-train'
Service
, Sale and warranty are the same. "
The same time, Wang Chunjun said electrical integration company to do kitchen, there are two, one is to cooperate with the appliance brand to form product alliance; the other is the enterprise's own production of electrical cabinets. "In the past I am happy and brand electrical cabinets are factory cooperation, this year's 51, I will be happy to launch its own full kitchen appliances, including range hoods, stoves, disinfecting cabinet, this kitchen, the integrated cost-effective."
Order ratio is rising year on year
Cherry kitchen into Nanjing in 2006, when many consumers on this overall pattern of the kitchen is not recognized, until now no comprehensive in Nanjing to promote the open. "Sakura is the kitchen and the first brand in Jiangsu, Zhejiang, Nanjing also has a long history, but as a whole kitchen, or a 'new'." Qian Zi Gang said that in the just concluded Express Kitchen & Bath Show, cherry were collected 50 single, there are many intentions customers.
"The market, there are 40% of the cabinet and electrical companies doing 'kitchen electrical integration', have achieved good results." Zhibang Kitchen Equipment Co., Ltd. Nanjing, deputy general manager Liu Yan told reporters at the Chi State launched two years ago, the integration of the overall electric kitchen kitchen set, consumers do not understand the slow acceptance and recognition, last month, more than 300 clients choose this package.
Present, the cooperation of Eastern states too well-too brand appliances,
Shuaikang
And Siemens. Respect for people engaged in its marketing arms, kitchen electrical integration, order the proportion rising year by year, this year the ratio has reached its peak, 60% of customers chose this kitchen solutions, "Eastern states too in a few years ago launched the kitchen, the integrated value-added services, two years ago, the market is still very traditional consumer behavior, this year, consumers not only rational, but also comprehensive and convenience-oriented services, so choose kitchen electric customers in more and more integrated. "
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