E-book can really replace paper books within a decade it? – Books, paper books – Printing Industry
Went to the World Book Day, with the past, when people are concerned about how to further advance the time to read the whole people, a "paperless reading" The new era has quietly approaching.
4 3, Apple's high profile came ipad. Amazon Kindle set off before the continuation of the flood, Electronic Read the prime time have come, the publishing industry is facing great changes.
Google, Sony and other international giants have already set foot in electronic reading, China's e-book companies are exploring a call for "ten years to replace paper books," the rhetoric, hardware manufacturers, content providers, and even mobile operators operators are scrambling squeeze in the industry. Meanwhile, the birth and expansion of e-books will bring huge reconstruction of traditional industries, especially traditional publishing, physical bookstores and distribution system.
Not only concerns the rate of reading down, and when the books severity of the thousand years of human continuity in the traditional way of reading how to do?
First domino Reading it for 10 years, one of the biggest events is the sudden flourishing and expansion of the Internet. Network Like a self-growth and spread of self-reproduction of life everywhere, bodies, just 10 years already grown into a monster, it quickly connect every corner of the world, to create a mass of useful and useless information, while providing unparalleled quick degrees of freedom. Faced with such an unprecedented strong cultural giant, the traditional reading seems to have become bleak night, and was quickly overwhelmed and suffocated.
Traditional reading is the first challenge faced by the rapid loss of reading the crowd. First TV The popularity of the Internet after the Boom, and then the popular electronic game, every new wave of science and technology have led to the rise of a huge industry, every large industry, the loss of readers brought the rise of the traditional publishing industry will lead to panic, Microsoft had already boast under the sea to the end of paper media in 20 years time.
From the tree next to the grand literature, Chinese literature from the wilderness lakes network reached a mature stage of charging online. End of the year 2009, a grand literary high-profile acquisitions under the banyan trees, bringing the grand already have a starting point for the Chinese network, Hongxiutianxiang network, Jinjiang original network of literature and the "banyan tree" four literary websites, with more than 300,000 original fiction copyright and signed the most commercial value of nearly ten thousand names of all authors of copyright, the network won the original literature for more than 80% market share. The traditional writers begin to contact, claiming that writers had to learn the network era, "amphibious" of survival. Sign up now from Chinese networks Guo, Treats, Haiyan and other best-selling author, the basic price according to each book in this paper to 1 / 3 to 1 / 2 fee.
Massive network of cheap and reading continue to erode the traditional percentage of readers. China Publishing Science Research Institute recently hosted a "National National Reading Survey" results show, the network read rate continues to surge, has reached 44.9%. Jin Liangcheng reading habits of people are reading e-books, mobile phones and electronic magazine reported that the scale are more than 200 million readers.
Paper book has been precarious Network is being pushed to read the first domino, handheld PDA, the Internet present, Amazon Kindle, Apple iPad advent of new technologies such as the existence of the book really makes the paper become precarious.
Abroad, electronic publishing has formed a certain scale, the Amazon and other large number of companies engaged in electronic publishing flourish. Including the Macmillan publishing company, Harper? Collins Publishing House has a long history of publishing a large number of predators, and Apple also began Cooperation And other means to begin moving to the area of electronic publishing.
Once wrote, "The Shawshank Redemption" master of modern horror suspense novel Stephen? King was a firm supporter of traditional publishing, but last year he decided to put the latest of a work in Amazon's new Kindle2 to the form of e-book market, and does not issue traditional paper! The wheels of electronic publishing has been unstoppable.
4 3, Apple iPad in the world's first Tablet PC available on the publishing industry had immeasurable influence. Introduction of the News general manager Chen Haozhi said, "When you watch the iPad New York Times, Conde Nast's magazines, used instant messaging software, you'll never can not do without it. This is such a wonderful process. I has been in use for 12 years, various portable devices, this is the first time, I found it can completely replace the newspaper. "
Fact, iPad listed before the U.S. almost all major media publishing group have been published in the Apple APPStore in their own applications, print media are almost more than the appearance of the iPad "fruit powder," We want to be heard. "New Yorker" columnist Paul? Graham is straight, said: "Consumers have never really had to pay fees for content, people are not engaged in publishing content in the sale. This time, the print media, eager to catch the iPad The ride to the new technology towards the future of the century. "Whether you admit it or not, when read the terminal's technology is more mature, electronic publishing to replace the traditional paper-based publication, is only a matter of time. Electronic publishing is still layout
Not long ago, "the reader" Publishing Group Ltd. said, "the book reader electronic paper" program in May at the Shenzhen Museology debut, the group chairman, said Gemcitabine level, as planned, the second half of this year, the user through this paperless, energy saving, low-carbon "book readers electronic paper," read the new issue of "Reader" magazine and Founded nearly 30 years of selected articles, and through proprietary format to download all kinds of digital books. This is the first Mainland Publishing Group launched its own electronic paper book reading devices, can be said that electronic publishing has begun to enter the domestic market.
And has outstanding performance digital publishing has also released the grand literature of "one book" as the e-book strategy. March 25, just before the World reading day in January, led by Wan Rong Road, Jin Bo the book industry, announced its entry into all media, from this, million Yung of all the books are in the paper, mobile phone, PC, reader synchronization publication.
In the interview showed that the majority of national publishing house has a development strategy for electronic publishing, but business is still largely focused on traditional publishing. The reason why this occurs, or, as most publishers believe that readers of the reading habits can not be changed overnight, there are publishers who optimistically told reporters that the market transition to electronic publishing, there will be a very long transition period?? "at least 5 to 10 years."
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