Dagenham – Ford UK Home
Dagenham in Essex, many Ford models were built here when the plant used to produce cars, now the plant produces just engines and body panels as well as other components for new cars. When you think of Ford in the UK you tend to associate Dagenham with its history, many even say that the home of Ford in the UK is in Essex.
Quite fittingly then, the first new Global Focus to go on display in the UK will be at the Lakeside shopping centre in Thurrock, Essex – a few miles down the A13 from Dagenham. The candy yellow Ford Focus will be on display for four days starting from the 17th of February. Lakeside shoppers will be able to poke around the new Focus a whole two weeks before the car goes on sale on the 1st of March.
The shopping centre in Lakeside receives about 7,500 visits every day so, the new Focus will really be in the public eye before it goes on sale to the general public. Jon Wellsman, Ford Britain sales director said, “UK motorists are eagerly awaiting the arrival of the new Ford Focus, replacing the model which was top selling car for 10 years.
Essex is the Ford brand’s spiritual home, so putting our newest car on display to Lakeside shoppers will please our local Ford fans.”
The new Ford Focus boasts some innovative new technology such as automated parallel parking and lane keeping aid. It also has traffic sign recognition – it displays the last speed sign passed on the instrument panel. Because Essex still has a lot of people working for Ford many will be using their Ford employee discount to buy the new Focus.
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