LCD panel prices costs no place to digest the terminal business – LCD Samsung TV – Network Appliance Industry-hc360 HC
LCD TV panels from the second half of the price began to rise into the channel, such as the mainstream 32-inch LCD TV panel prices from the average price of 160 dollars early next year has risen to 210 U.S. dollars, or 23.1%, due to the cost of LCD TV panels accounted for 50% -60% … …
In the first half, China
Flat Panel TV
Manufacturers benefit from the national policy boost performance across the board gains across the board, which caused a strong panel of monopoly enterprises, particularly Taiwanese panel business, the second half of the collective prices. Panel enterprises, especially Taiwan, Department of enterprise, by reducing the operating rate, to reduce the supply of panels to enhance the panel supply price, from the second half of television use
LCD panel
Prices began to rise into the channel, such as the mainstream 32-inch LCD TV panel prices from the average price of 160 dollars early next year has risen to 210 U.S. dollars, or 23.1%, due to the cost of LCD TV panels accounted for 50% -60%, the domestic flat-panel TV manufacturers cost pressures companies feel too heavy, LCD panel prices continue to rise, continue to erode the downstream flat panel TV manufacturers are not profitable for a time, downstream LCD TV shouting "up" one.
Taiwan-stranded downstream panel makers cut production causing panel prices soar
LCD TV panel supply of essential by the
Samsung
S-LCD, LGDisplay (LGD), Sharp, Chi Mei, AU Optronics 5 companies monopolized. The end of 2008
Financial
Crisis of the European and North American consumer electronics market shrinking rapidly, a substantial decline in demand for LCD TVs, panel suppliers serious excess capacity, so panel makers have cut production way to maintain the market price in order to reduce losses. Department of manufacturers including Taiwan Chi Mei, AU Optronics own lack of a mature brand in panel
Sell
There are clearly insufficient, in order to reduce the deficit, China should purchase large flat panel TV manufacturers, and large-scale reduction in its production capacity in 2009 starts the beginning of Taiwan, Department of vendors that only 3-4 percent, while Japan and South Korea with the corresponding and so has a lower liquid crystal
TV
LCD panel makers business operating rate of 6-7 percent is achieved.
In early 2009 with the country "
Bringing home appliances
"The introduction of the policy, the domestic 42-inch LCD TV in particular, and the following sharp increase in sales of LCD products, resulting in small and medium size LCD panel demand is greatly increased, and domestic small and medium flat panel TV manufacturers are Taiwan, the main supply Department of panel enterprises, while Taiwan-based manufacturers start rate is less than the supply shortage caused by the panel, plus LCD panel manufacturing industry has a long industrial chain, need to resume the supply of nearly half a year, which made the existing small panel price increases from the beginning, refrain from downstream flat panel TV manufacturers call "up" was a phenomenon. According to China
Electronic
Chamber of Commerce, the Office of Consumer Electronics Communication materials survey data, panel prices concentrated in the 42-inch below the domestic manufacturers in the following 42-inch flat panel TV market share of the national average of 82%. It also increased the costs of domestic manufacturers.
Air smell "up" sound not see "price" up
From recent media constantly on television, "prices" of the rendering, LCD TV price increase seems to be inevitable, and that even individual brands has increased the price of this, China Electronic Chamber of Commerce, said the Deputy Secretary-General Lu Renbo, "is the flat-panel TV prices can not be touched mine, in the current flat-panel TVs critical moment of intense competition, price increases will cause the domestic flat-panel TV manufacturers a great impact. expert Lu Renbo that the following two reasons .
First, the National Day has always been around the TV season, during the National Day of the enterprise market share of annual sales will have a major impact. As the LCD TV market, domestic enterprises in the lack of core technology, product differentiation is not obvious between the various brands of products have a strong alternative, an enterprise's prices, will bring other brands to increase market share.
Second, as the global economic recovery, foreign giants Sharp, Samsung, Toshiba, LG and other flat-panel TV manufacturers in China almost a year of contraction, will be in the Chinese market, the recent foreign investment New LED flat panel TV TV products are being introduced in the season before the advent of the media propaganda war has the upper hand. As the pain from rising panel prices, while ensuring corporate profits, the price war is to be devouring the domestic market share of flat-panel TV manufacturers weapon. The introduction of new foreign investment will certainly in the traditional LCD LCD TV products, lower prices, can be expected in the domestic market, foreign giants have mastered the peak season price war in the initiative.
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