Color TV and air conditioning in April to buy the next highest rate – range hoods, home appliance store – HC Network Appliance Industry-hc360
2009 new homes the second half of the wedding decoration craze has come
Home Appliances
Store's sales peak also follow. For more detailed and thorough understanding of this period, new home appliances consumer behavior wedding customers to understand the target customer demand for the various categories to buy appliances, buy the budget category and brand preferences, the demand for the combination package, the evaluation of promotional activities, household appliances to buy time and other information,
Five Star
Starting from early July to launch a nationwide large-scale market research, the current "new home appliances consumer intentions survey report" have been released.
TV
, Air-conditioning in April to buy the next highest rate
New home crowd in the next four months to buy the highest category is a color TV and air conditioning, refrigerator, washing machine category followed, and which
Washing machine
The purchase was lower than the refrigerator. Buy kitchen appliances water heaters highest minimum disinfection cabinet,
Range Hood
And the purchase rate of the cooker.
The same time demand for color TV and air conditioning the highest category of the population accounted for 74.6%; the same time demand for refrigerators, washing machines, color TV / refrigerator, washing machine, air conditioning / refrigerator, washing machine, color TV / air conditioning / refrigerator, washing machine category proportion of people are in the half. Kitchen appliances at the same time demand hood / cooker of the population was 41.6%. In addition, the total purchase budget for the next four months home appliances 2 and 4 million, accounting for nearly 50% of the total population, kitchen appliances to buy the budget in more than 5,000 yuan and 3000-4000 yuan relatively large populations.
41% of consumers will buy more than one large home appliances
Packages for a large household appliances, 41% of consumers will buy more than one major appliance, buy one of four categories accounting for 25% of household appliances; a purchase of three categories of home appliances, packages to buy color TV / refrigerator / air-conditioning the highest population ; a purchase of two categories of home appliances, packages to buy color TV / air-conditioning the highest population. Package mix in the kitchen, range hood, stove, water heater kitchen package consumers received the highest, followed by the range hood, cooker, disinfection cabinet, water heater package.
, Kitchen packages on the importance degree of brand consistency than large appliance packages; choose to purchase packages of three factors (course buy cheap mix and match packages can be replaced, purchase convenience) is important for consumers of similar. Five Star this week launched the "Kitchen 09 Fall Festival" combines
Cherry
, AO Smith, the boss, party too, Shuaikang, Siemens, Haier, opp, Vantage,
Million and
Brands, through the special combination packages, Fan Quan and offers consumers ways to send gifts.
Consumer preference for lower prices of goods, discount
Research showed that consumers like the promotion were: commodity price cuts / discounts, packages further discounts, discount card, buy, package gifts, shopping, drawing,
TM to
, Package Fan Quan, sign manufacturers sell machines. Price reductions and discount the preferences of which the highest. Reflect the consumer price of major home appliances demand also reflects the simple and transparent to consumers more interested in promotions.
11 Golden Week is the new home of the outbreak of consumer purchase. Consumers purchase household appliances, mainly in the weekend, Friday, nearly 20% of consumers purchase home appliances. It is understood that Five Star has been under "Home Electrical consumer intentions survey report", according to target customer needs and the purpose for buying household appliances developed a promotional program, Five Star will be the first to start the fall home improvement market.
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Just make sure the Kitchen Packages contain energy star appliances because in the end they can save you a great deal of money over the life of each appliance.