"Hidden rules" into a household electrical appliance industry, a "cancer" – the unspoken rules appliances, home appliance chain, entrance fee – HC network appliance industry-hc360
"Hidden rules", as opposed to "clear rules" for the purposes. As the name suggests, is invisible, does not explicitly stipulated, established by usage, but yet is widely recognized, the actual work, people must "follow" a rule.
Now the popular "hidden rules", or even penetrate into every aspect of society, everywhere, everywhere. For example, in the entertainment, has been followed by dark to popular "hidden rules." The young actress wants to become famous as soon as possible, often to pay their "acting" beyond the price; in football circles, the Chinese soccer fans circle the Inside Story, Black Whistle anger for many years; in political circles, to a meteoric rise would "Costly "and other bad habits are well known; in the appliance industry, the" hidden rules "the same broad living space … … In essence, these" hidden rules "are generally unclear, hidden. "Hidden rules" of the "rules" Who developed? What rules to develop these "rules"? Everyone say. Need for strategic communication agency senior adviser Lu Danlan that the "hidden rules" of the formulation, implementation revolved around "benefit" word, it is the interests of the trend is very obvious, who in accordance with its rules, who will profit.
"Hidden rules" of: the numerous list
Before the arrival in the household appliance sales season, through the evaluation is commonly used tactic against competitors, this marketing tool, people could not help think of every so-called recurring year-end awards, ranking the class of rating, so we can often in the market to see the various versions of the list is not surprising. And most of these quality and technical inspection to receive sponsorship, the test results is simply too much touted a number of enterprises, then that is belittling the other competitors. Home appliances industry ranking, not just sales of the list, there is the more unspoken rules in the event of a crucial role. Almost every season the market could retrieve what brand award appeared in the eyes of consumers. A similar marketing tactic some companies competing to come home appliance industry of standards like, one by one the giants are rushing to set standards, seem to flaunt their qualified with enough strength, invisible in their own branded "industry Boss "label.
"Hidden rules" of the Second: Retail unauthorized fees
Data show that retail companies in China in 2006, "Other operating profit" has accounted for operating profit, net profit on average were 95% and 130%. "Other business profits," mainly from suppliers. Moreover, large-scale home appliance retailers, "enclosure expansion" of its new store funds are mainly from suppliers.
Brought home appliance retail sector has been the unspoken rules let the majority of suppliers alarmed. Retail arbitrary charges, limit competition, long-term phenomena such as delay in payment provider is an "open secret." An industry admitted that "the current slotting allowance and other vendors charge is a nominal fee, and one does not work from another names names 'admission', 'marketing fee' and so on can be transformed to re-debut . "
Although the Ministry of Commerce has taken measures, but short-term occupation of our retail suppliers of funds is still difficult to eliminate such behavior. Many industry insiders believe that even if the introduction of management measures, and retailers there are many loopholes.
"Hidden rules" of the three: renovation of substandard products
To renovate substandard products is a common phenomenon in the appliance industry. As the competition requires commitment appliance dealers often have quality problems returned or replacement of consumers, according to state regulations of these defective machines must be shipped back to the original producer to re-repair or melted down, and to be detected by the relevant provisions, to re-packaging to return the market for enterprises, will have certain operating costs. So some companies to almost all defective aircraft maintenance depots repaired and re-packaging, the formation of a secret "hidden rules."
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