New channels for pattern words against the retail end appliance rental business – Appliance Rental, Gome – HC network appliance industry-hc360
Recently, the emergence of a business in Guangdong
Home Appliances
New channel model lease, household electrical appliance enterprises can provide the leasing company, Guangdong State's leasing model, so that their products into the terminal.
Industry believes that the home appliance rental appliances business model to develop a new terminal channels, but also to break the States United States
Suning
Appliance stores and other traditional monopoly of the terminal channels provided an opportunity.
Large space leasing market
2007 year, Jiang Hongwei to "asset consumption, consumption of capital of" business philosophy, research in professional organizations on the basis of domestic and international leasing industry, the investment house set up leasing company in Guangdong State. At present, the state's target consumer group home into a private rental and leasing group two plates.
State leased the initial plan is to open in Guangzhou in 2008 two flagship store opened in Tier 3 years, 15 directly managed flagship store opened five years, 50 directly managed stores and 50 flagship chain center of shops, the formation of the initial first-tier cities in the country brand and chain size.
On the appliance firms, leasing companies deal not only with more than one channel, and all by the rental company came forward RBI to meet the end customers, such as short-term lease, long-term lease to rent consignment and other needs, companies can devote to production. In addition, one-time repayment of loans to both enhance the customer's purchasing power, but also strengthened their capacity to re-productive capacity and market share.
Insiders pointed out that China's dependence on exports and foreign investment in the economic growth model, under the impact of the subprime crisis is even more vulnerable, in this case, the consumer pull-based model of economic growth, in contrast, the expansion of domestic demand has become China's economy crack the dilemma of the inevitable choice inside and outside. This is the middle of a huge room for growth in rental spending. Industry experts estimate, the domestic rental market turnover is expected to reach the 1 trillion yuan, profit margins close to 100 billion yuan.
To enterprises and institutions from the family, a large backlog of low utilization rate of China's household electrical appliances, furniture and other tools and equipment. With 2006 data, for example, that by the end of the country's industrial enterprises above township accumulated stock merchandise totaled 3.3276 trillion yuan, with the additional national business, the inventory of township enterprises, the total value of more than 7 trillion yuan. Zhao for the people that the development of leasing is the kind of "dead stock" into a "live money" an effective way is to mobilize the community a lot of idle property, regulate surplus and deficiency, improve efficiency, to maximize the value of an important channel .
Deputy Director of Research Upon his Central Party School on the development of leasing industry in China is very optimistic: "Leasing in the broad state home consumption value chain to find a new?? New business state leasing industry.
Olympics
Will be a great success, so we have a chance to stand on a higher starting point, examine the various economic sectors in the 'blank spots' that leasing is the 'blank spots' of, the State House to the home electrical appliance manufacturing overcapacity one more distribution channels . "
Manufacturers look for "other end"
Home appliance industry this year, the day is "bitterness" over the. Raw material prices, labor costs increase and channel erosion of the already small number of strong profits. Although the domestic market has kept growing, but Gome, Suning and other channel providers are too strong, though sales in the terminal to achieve the scale of growth, but leave the appliance business profits depleted.
In this reality condition, household electrical appliance enterprises generally put forward "to return to the terminal" slogan, but the terminal building into a huge business problems. At present, domestic appliances business Haier and Gree, only the self-built channels to a certain scale.
Chi industry marketing agency Blue Head, Zhao people believe that leasing companies with strong procurement channels, household electrical appliance enterprises can smoothly enter the rental market. This use of the "new Yetai" high ground quickly in the end to enhance brand awareness; more importantly, can be learned through this channel domestic consumer spending habits, the most economical way of participation in domestic market.
Chen Gang, deputy secretary general of China Household Electrical Appliances Association that states the leasing company the rental model, it will overwrite the current highly competitive home appliance industry structure is conducive to promoting industrial upgrading, but also conducive to awareness of changes in consumer spending.
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