Consumer dissatisfaction Jiazhuang Ye credibility needed uniform standards – home improvement, renovation – Household products industry
Jiucheng more consumers would like to be repeat customers
In the paper survey, 78 respondents indicated that if a Home improvement Jewelry offers a good service, in the second Decoration When he "sure as repeat customers", the ratio reached 97.5%. In the online survey, this proportion reached 92.7%. For the Beijing survey, 56% of consumers use will affect their housing decoration options: "Since living on the selected brand decoration companies, rental or investment on the electoral guerrillas," there are 26% of consumers made it clear that both purposes will choose brands, only 12% of consumers said they would choose the guerrillas, and in the national survey network, the ratio became 34%.
When asked consumers that "the most important home improvement process what", the 81% of consumers selected "quality engineering", 53% of consumers want "affordable", 31% required "service with security", 24% of consumers that "good service, worry" and only 4% of people want to design a character. Asked what the "what determines the ultimate good or bad fitting", 54% of consumers considered "work for their family's team," hopes the company Management People only 33% and 13% of people think that depends on their own supervision. It seems, in the decoration process, the brands should strengthen its technical training of construction personnel and management, to a considerable level and attitude.
Brands up to 87% customer satisfaction
In Beijing, according to statistics of the 80 newspaper consumers, there have been fitting 48 through which the guerrillas have 16 options, the company's 23 brands and 9 both experienced readers. In the brand's customer base, that feelings, 20 consumers selected "very satisfied with the results very good," 87% satisfaction. Decoration company shows a high degree of satisfaction, choose to brand the company's consumer brand companies have experience in engineering quality, design and service superiority, and, in essence, a brand decorated with the traditional distinction between guerrillas deep have experience and knowledge.
In 32 consumers have not renovated, 60% of consumers said they would choose brands. Experienced in the nine guerrillas and consumer brand companies, 58% of consumers made it clear that, if re-decoration will choose brands. In the online survey, select the brand company's ratio of 58.8% reached, well above the select "guerrillas" and "acquaintance introduced." But the need for vigilance is experienced in the nine guerrillas and consumer brand companies, 33% of consumers believe that brand companies and the guerrillas, "No essential difference, do not worry", 31% of consumers that "control the guerrillas or the company he was, knew the best introduction." This shows that while most consumers have been favored, decoration companies still need to strive to improve the cost, in the peace of mind to provide a better service to consumers consumer confidence.
High price of a brand company Showmanship obstruction
In the national network survey, 30.5% of consumers said the brands "If quality problems occur, there is also a security service", 28.1% of consumers feel that brands "can be realized material, fitting a solution, worry save trouble, "and 24.6% of consumers said brand companies," high quality, good service, "For these reasons, they choose to brand the company.
Consumers in choosing the guerrillas, 34.8% of the people because "cheap", while 24.8% said they "recognized brands, but the economic conditions of limited choice by the guerrillas." This indicates that consumers choose the guerrillas forced nearly such advertisements on price. In the hope that the brands which have been improved in areas, 58.8% of consumers expressed the hope that the brand company "price and then low." The survey in Beijing, 40% of consumers want brands "price and then low." From the data shows that the eyes of the brand or the consumer's cost is still not high, or is the brand's price will be a considerable part of the consumer get in the door to outside.
Raised hopes in the brands which have been improved in time, another 40% of consumers have expressed hope that the renovation "project higher quality", 15% of consumer brand companies also hope that the "service process more provinces Heart. " In addition, 12% of consumers unwilling to opt for the brand because the company are "need to face many departments and complicated procedures." 47% of consumers also choose brands that are out of "no confidence against the guerrillas," Is it, to win the hearts of consumers, brands are still a lot of work to do.
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