Flat Panel TV battle: State action to implement the United States keep the prices down in the end – flat panel, TV, Gome – HC Network Appliance Industry
From last month, Chengdu major appliance stores have the sharp knife to kill the plasma TV, LCD flat-panel TVs represented. Continuously for nearly two weeks of flat-panel TV price war is created in the industry, "avalanche" of claims. So the price of flat panel TVs will continue to fall? Will become the main battlefield where flat? With flagship stores in Chengdu Suning Appliance stores in the east of opening, the suspense will gradually break.
Flat TV also drop it?
National Day Golden Week before the arrival of commercial warfare, flat panel TVs has created historic "decline in value of Wonders"??? A 42-inch plasma TV, in June last year to sell 20,300 yuan, 13,700 yuan this year in August as long as the price decrease of 32.51%; a 32-inch LCD TV in June last year to sell 17,400 yuan, in August this year, adjusted to 8,900 yuan, up 48.85 percent decline. Suning, Wuhan branch of a responsible person said, only one year, the domestic flat-panel TVs drop in more than 30%, or even some products fell by nearly half. This makes the former high above the "flat nobility" increasingly common people, sales increased by five times.
Consumers have said that if the 42-inch plasma fell to 6,000 yuan, he would buy. Then, flat-panel TV will not drop it? "Excluding the market competitive factors, the production cost from the manufacturers point of view, this price is impossible at present." In this regard, one manufacturer told reporters, "but, before the National Day, this price cut will not lower," he thought, although not so great down to the level of flat, but some brands allow for price cut for the National Day, so, before the National Day at the flat price of all stores and gift is bound to grade a big fuss.
Price cuts boost flat sales
Then put forward the "fuss" of businessmen who, in how much price competition in the lung power? Journalists from major home appliance stores just released "White Paper on flat-panel TV market," predicted that China's flat-panel TV prices continue to decline, down 30%.
Learned in the past as a "noble" flat-panel TV home appliances often will make consumers stay away, but the recent 30 centers across the country, according to the city's 12,800 high-income families in the Consumption of TV products that consumers flat products, the actual expected price and market price differences are not obvious. In particular, the mainstream size in the market, such as the consumer price of 42-inch plasma demand concentrated in the 10,000 to 14,000 yuan between, on the price of 32-inch LCD TV demand concentrated in between 8000 to 10,000 yuan, while the present the mainstream market, the price of domestic brands has fallen into this range. Market price and consumer psychology will lead to the coincidence of price flat-panel TV market this year may be explosive growth, we can predict that prices fell by 1% each, sales increased at least 2%.
"Estimated that the second half of the domestic flat-panel TV market will reach 1.85 million units, which more than 65 million units last year's surge 185%, 30% price reduction can be expected," a store official told reporters.
Appliance business focus east war
Concern is that this round of flat-panel TV price cuts, not only close to the National Day Golden Week "war time", also coincides with the Chengdu Gome, Yongle, Suning and other home appliance chain stores in the east of the city started taking the opportunity.
A factory official told reporters that, as a preview of the National Day commercial warfare, the mall is bound to fight a bloody battle in the east of the city. Their powerful weapon, that is, ones who enjoy a variety of promotional tools to establish themselves in the field of flat panel TV dominance. "Flat-panel TV market will be the business battle in the east of the city will grab a piece of cake, even at the original capital," a manufacturer person in charge told the reporter.
The supermarkets recent initiatives also show that the east would be a war, "indeed affect the whole" war. Recently, Suning Appliance has just completed the national procurement of flat-panel TV. Industry related news that in this "big purchases," after the "s Volleyball" to get many of the advantages of resources will be concentrated east of the city.
At the same time, Gome, Yongle and so came the news that stores are working to "keep the prices down action" from the headquarters to the regional market. Whether a unified national price support, or amplitude around the gift, and Chengdu to secure the advantages of tilt to the east of the city will be the first new store.
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