States United States "puerile" strategy encroaching beachhead fortification – Gome, channels, chain – HC Network Appliance Industry
"States United States are coming!" One to whom boiling appliance market, the news spread in the fortification. As the news spread about the surprise addition to the public and expectations, as well as the thick smell of gunpowder??? Appliance market battle imminent. Has always been good at the "price war" to open the U.S. market, the national beach landing Guiyang, Guiyang advance the core business district. Country United States has tense decoration, will be "five? A" pre-opening welcoming. With the country's strong U.S. intervention, Guiyang appliance market is bound to whip "bargains storm," while competing to get worse.
Can be said that the "price" is the most Fengrui Gome management tool for developing, countries the U.S. has always insisted the "puerile" business strategy of the United States became a country "encroaching" killer, so each to a local appliance retail prices have caused "avalanche" will drop the local appliance retail price of 15%?? 20%. States United States the implementation of the low price of "pioneer" seems destined to give the Chinese appliance market from time to time into the tonic, leading Chinese home appliance retail.
Relative to quality service, state the price of U.S. goods is more exciting to give people the most direct sensory stimulation, they have been attracting the attention of consumers, and have "bought electrical appliances to countries the United States, money has no regrets "The generally recognized. Quite a few enthusiastic customers often ask "national strategy for the United States this will not lead to lose everything?" The answer of course is no. States United States as a major electronics retail chain, capable of integrating regional supply sources at lower prices from manufacturers for supply, and competitors, as it can not be integrated and strong. Proved to be the market benchmark price. Country United States of inexpensive consumer is bound to stimulate interest, stimulate their desire to buy, and then raise share, in the "famous into the famous restaurant" principle, directly with manufacturers bypass, eliminating the intermediate links, lower commodity costs of natural, naturally for the Customers save money.
Cheap is the last word. Guiyang about the current market price of home appliances and Guizhou Zhang Xiaodong, general manager of Gome that although the consumer electronics market in recent years a number of Guiyang, the local appliance business mix of water, prices have decreased, but the relative prices of imported household appliances retail or 8% higher ?? 10% have some room for downward from that point on, said appliance Guiyang public consumption potential is far from realized. Guiyang, the goal is to Gome Home Appliances prices down more than 10%, so that the country the United States by virtue of its price, the service will be able to play advantage, consumer appliances detonate the potential of Guiyang.
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