The 2010 Olympic Games Impact On Canada
The 2010 Winter Olympics officially known as XXI Olympics Winter Games will be held from 12th February 2010 to 28th February 2010 in Canada, Vancouver and British Columbia. This Olympic event will be the third Olympics games hosted in Canada.
The 2010 Olympics and Paralympics Winter Games can generate sustainable economic benefits for the host countries. The event brings along plenty of opportunities including jobs, business development, and trade and infrastructure improvements. Many government organizations can partner with the event and get economically benefitted. With people coming from all over the world to watch this mega event, will significantly impact the tourism sector. The total number of visitors expected is 250,000 and number of event tickets is 1.8 million. Total number of spectators is estimated over a billion. This will bring revenue to the country. The government of Canada is contributing $290million for venue and infrastructure construction. It is estimated that the organizing committee for Olympics and Paralympics Winter games will spend $2 billion on goods and services to host the game which in turn means development and improvement of standard of the country. An additional $2 billion is expected to be spent by event partners, sponsors and other organizations which will allow businesses of all size to take advantage and get associated with the mega event.
The number of dollars in wages generated by the Games between 2002 and 2015 according to BC government study stands $1.9 billion and number of person-years of employment between 2002 and 2005 according to BC government study is 55,000.
The 2010 Olympic and Paralympics Games will be climate friendly games ever. No other sporting event in the world offers to raise the profile of an issue such as climate change and demonstrate solutions. Developed countries such as Canada need to control and cut down on the greenhouse gas emissions. The 2010 Games can deliver on its bid promise to “move towards a zero net emissions Games” by adopting a carbon neutral strategy – calculating greenhouse gas emissions associated with an organization’s activities, reducing those emissions wherever possible, and then purchasing high quality carbon offsets to mitigate remaining emissions. The benefits of an effective carbon neutral strategy for the 2010 Winter Games include improved environmental and economic performance, collaborative action by sponsors and the public, risk avoidance, and a legacy of sustainable energy initiatives and projects that will both set a standard for other major sporting events, and transform the communities where VANOC directs its activities. (Lingl, 2007). The event will create awareness of the impacts of global warming and associated results.
The estimated worldwide television audience is around 3 billion and estimated worldwide online audience is 1.3 billion. The event provides an opportunity to celebrate and showcase Canadian athletic, artistic and cultural excellence on a national and international scale. The games will also create shared and lasting legacies for Canadian communities, businesses and citizens across the entire country. (Canada).
The 2010 Olympics event will certainly improve the countries GDP and revenue from the sports activities. Canada is beautiful country and tourism destination. In past events like FIFA Under-20 World Cup Canada 2007 contributed $114 million to Canada’s GDP and generated an estimated $259 million in economic activity according to the Canadian Sport Tourism Alliance. (Vancouver2010, 2008). A similar or more contribution is expected from the Olympic Games to be held in 2010 to Canadian GDP.
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