Choosing The Right Auto Responder For Your Email Marketing Campaign
Crafting a successful email campaign is the foundation for long term income for your online business. It is crucial that you choose the right auto responder service to manage your email campaigns and make them successful. There are several brands that offer email responder services but it helps to know which one will be right for your business before you start. For example some auto responder services require a monthly subscription fee. So if you are just starting out you may not won’t to pay for this service until you test out your email campaign before you invest in this service. Here are a few email responder services to consider that I have used to help give you an idea of what to look for.List wire
This auto responder service is totally free and is geared more for the affiliate and internet marketer who promote related products. A free account allows you to manage up to ten email lists complete with follow up and broadcast message automation. Message can be delivered in HTML or plain text format. Each list provides stats to help monitor their performance. Other features include a traffic and list builder to help grow traffic to your site via a footer ad and bonus offers on the confirmation pages. Credits are earned when a subscriber clicks on the traffic ad or sign ups for an account via the list builder ad. The more credit you earn the more your ads get shown. For this reason the sign up forms are not customizable. List wire has good promotional tools as well if you wish to promote the service.Mail Chimp
When you talk about Mail Chimp three things will come to mind. Tracking, Integration, custom design. This responder service offers something for the new to mid internet marketer. Free accounts are available with up to 1,000 subscribers and 6,000 email credits. If you choose to pay the monthly subscription fee you get unlimited credits. You choose how much you want to pay a month by the number of subscribers up to 50,000 or you can choose to pay as you go and just buy email credits. What makes this email responder service so powerful is it integration features. There is no limit to the number of lists you can create. With the social integration feature, tie Mail Chimp into almost any social network site including Facebook, and Twitter. You can also integrate Mail Chimp with blog and social network platforms like Word Press or Social Go. The tracking tools are top notch as well with access to Google analytics you can get stats on not only your email lists but the traffic on the site as well. I can’t forget the fact that it is very easy to totally customize all of your forms and newsletters or you can use the templates provided. There are some very good video tutorials for instruction on how to use all the features has to offer and tips on email marketing. Mail Chimp does not offer much in the way of promotion tools only a link and a badge which you can choose to have displayed on your sign up form so that get credit when someone joins.AWeber
I have seen quite a few internet marketers send me email messages through AWeber and I have used it myself until I discovered a cheaper alternative. This service is not free though you can sign up with a 30 day trail for one dollar. You can get all the features you can expect to get from an auto responder including HTML email and newsletter templates and excellent stats and tracking tools. The voice confirmation feature is very nice and kind of helps you to stand out from the other internet marketers. AWeber also has an excellent affiliate program with powerful promotional tools. Monthly subscription fees range from $19 for up to 500 subscribers to $130 for up to 25,000 so it is a tad bit more expensive that Mail Chimp.Get Response
Get Response is very similar to AWeber but you can get a free account for up to 100 subscribers so this can be a good option for someone who is new to the business. Subscription fees range from $9.95 a month for up to 250 subscribers to $235 per month for up to 50,000 subscribers. This service offers some very attractive form templates. The email to speech feature converts the email text to voice so your subscribers can listen to your email instead on read them. Other features include social media integration, video marketing, and an i-phone app for access to your stats on the go.Infusion Soft
This service is more than just an email responder service. It’s “Marketing Automation Software for Small Business”. Infusion soft is the software of choice for major players in this industry. Subscription fees range from $199/ month for $5000 up to $999/month for up to 500,000 subscriber. This is a limit on the number of emails you can send for the higher subscription plans. Some noted features Infusion Soft has to offer are follow up automation, fully integrated CRM, shopping cart and affiliate and referral program management.The bottom line is that there is an auto responder service for most any business. The key is to match the features and cost with your own business needs and budget to ensure a successful email marketing campaign.
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