Baby brand of profits and an embarrassing turn domestic exports to earn a living – baby, children's home – Household products industry
Baby supplies market special is that profits are too high and channels exist, and is part of the profits of manufacturing low profit distribution industry as a whole developed and unreasonable, is a vicious circle, thus endangering the quality and safety .
HC Home Products Network "First half of 2008, we received 30,000 yuan initial fee, 5,000 to purchase bonds for the first time purchase of the loan shall not be less than 5 million." And now, "but will not get the money, actually a drain of money to the channel In this way, the factory has only half started, no longer even there are a large number of factories to be closed down. "
Side of the phone Guohua Xiong hallow laugh several more, the heavy and said: "Yes, that is the biggest mess ever, had never occurred, very dangerous." Guangzhou Abe
Guohua Xiong Baby The company's vice president of products, starting in 2006, mainly responsible for children's clothing brand for the company to establish sales channels in China. "We have been OEM for foreign brands, but then I can not go on the old so and so began to develop the domestic market."
After all, survived for a decade by foreign trade enterprises, "the meeting, the veterans of foreign trade management, sound a few notes higher than I am." Guohua Xiong I was very depressed, so in the second half of the financial crisis of 2008 lead to foreign trade business dried up, Guohua Xiong also some "barely disguised pleasure": "At the time I thought it was attention to the domestic market it."
He soon found himself happy too soon. "Similarly, there are a large number of foreign trade enterprises to switch to domestic sales, they began to lower prices in the domestic market each other, and now, even the 0.5 fold, a fold in the wholesale price all come out." This is Guohua Xiong to correspondents about the "biggest chaos Bureau. "
But chaos is limited to manufacturers. According to field investigations of correspondents, Shanghai and Hangzhou, the baby product prices and wholesale price will be lowered, not because of the considerable decline. In fact, the baby in the industrial chain, "in addition to milk, diapers and other products to run the amount of only 5% of gross profit, clothing, toys, lifestyle textiles, household goods margin, the lowest with 30%." Derby Culture and Trade (Shanghai) Co., Ltd. President DavidLu let us know.
Derby Man is currently in Shanghai, opened a professional called Babyone of baby supplies store, an area of 3000 square meters. Babyone In fact, the German brand, DavidLu that the same-sized shop, Babyone opened in Germany and Austria, 80, "into China, is because of the huge profits."
"However, the baby products market, the particularity is that profits are too high and channels exist, and is part of the profits of manufacturing low profit distribution industry as a whole developed and unreasonable, is a vicious cycle." Infant in Hangzhou Xie Hong Tong Industry Association told the correspondents, but now the situation has become China's new brand baby products industry, the rise of the biggest bottleneck. Tse Pui from the U.S. group is also Chairman of the Board, with the current leading baby products brand, "Tony for the United States."
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