Creating a High Converting Squeeze Page
You can greatly expand your web business with the help of email marketing, but you do need to get all the pieces right. If your market is suitable for email marketing, then failing to get engaged is like throwing money out the window. So if you want to do this, then start thinking about building your own squeeze page to get the job done. Targeted traffic and an offer that no one can refuse are elements of high converting squeeze pages.
If there is any one single aspect that is very important it must be the headline. Your headline copy has to speak clearly to your target audience, and then it must compel them to keep reading. When somebody visits your squeeze page, they should be compelled to subscribe to your list. Your headline will be the most effective when it hits an emotional hot button with your audience. If you want to achieve the highest conversions, then you need to test headlines and keep doing that for maximum effect.
It is vital that your squeeze page have a highly professional image. Your page can’t be poorly design without a single attractive element. If it’s possible, try to find a professional and experienced designer to help you. If you want the people coming to your site to be impressed then you need to understand that presentation is critical to achieving this. Of course, that doesn’t make it necessary for you to spend huge sums of money or time on the creation of your squeeze page. It should be more than enough to make sure that the page has a professional air about it. Every visitor that lands on your squeeze page is a potential subscriber, so why minimize the chances with a poor squeeze page design?
You need to remember that people guard their privacy carefully and won’t hand over their personal information to someone who appears less than trustworthy. They are worried about having their email flooded with spam, which is why they are extremely hesitant. For this reason, you need to reassure your audience that their private information is completely safe in your hands. You have to make sure that they know you won’t be renting out or giving away their private details. It’s also a good idea to give a link to your privacy policy right below the subscription form.
This article clearly shows that your conversion rate can be affected even by the small and simple issues. There are a number of things that you will need to take into consideration to make sure your squeeze page converts, and we’ve discussed a few important ones here.
Find out about Bill Arnoldi of FireBall Information Technologies – Fireball Tech Computer Repair in Tucson and Core Business Strategies Web Marketing, an Internet Marketing expert with over 18 years of experience in system design, networking and consulting and services for Internet Marketing including SEO, SEM, WSO eConsulting.
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