Facebook store locator: medium of right connectivity
Facebook has established itself as a leader in social media marketing with user count going above 500 million. This has encouraged large enterprises as well as small ventures and even beginners to make use of this medium. However just by forming connectivity with facebook is not enough for the success of an enterprise but utilization of their feature in the right manner is the key to success for any business.
One application coming handy for facebook users and any venture is to make use of a store locator. This is an application based on the global positioning concept. A store locator feature enable in creation of map for company’s having chain of stores all across a city or at numerous places or for any other merchandise. The store locator has a map of stores along with the address of the same, making it convenient for users to reach the location with ease.
However for making this feature a success it’s essential to take into considerations few factors and the most significant is the demographic. It is very essential to target the right audience and segregation of the same can be carried out based on location, city, area, sex, age and other factors. Once the target audiences are isolated, one can get connected to them through the fan page which boasts of this application.
Facebook store locator application software can be seamlessly integrated to a website. They can also be customized as per product demand and positioning of the same. The promising features of a store locator are display of address as per IP address, transmission of ,address to phones/emails, guidance while driving and location identification and coupon /discount/event information for the desired location. .
This application has proven to be a boon for an enterprise as it directs the target audience to a website with ease.
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