Appliance stores in Guangzhou this month, pushed for the smoking installment payment dispute – HC Network Appliance Industry-hc360
To start another
Home Appliances
Consumption
Climax, household appliances stores are launching this month installment payment consumption patterns to enhance the suction power. Reporter yesterday (November 15) noted fashion
Electrical
And Dongguan
States United States
Consumer appliances have been pushed installments, and reduce the threshold given thousands and even tens of thousands dollars
Credit
Spending limits, and consumers do not pay interest on the loan installments from the first of three extended to 24. It is understood that on the consumer appliance hire up to 9,000 people, including 25 to 35 years old working-level consumption has become absolutely mainstream.
Dongguan States United States: devaluation appliance hire business
Move against the current and emerging trend of home decoration, Dongguan, China first launched the United States lost no time in appliance hire business. Advertisement Promotion Department, according to the store manager Pian piano introduction, the consumption process is simple and basic as normal credit card spending, consumers need not fill in documents, while the prices of goods purchased by the final agreed price will prevail. Pian piano that equal installments simple and convenient method of payment, but also to some extent to meet consumer demand, thus reducing their financial burden.
Fashion Electrical: payment deadline extended to 24
"In fact, as early as last August we have appliances in Dongguan
Retail
In the first attempt made. "Fashion appliance market development department, said staff Weihua, when and
Bank
Jointly launched a "zero down payment, interest free" and "everything OK" appliance hire business, in view of the actual market and consumer demand, this year we have with another bank
Cooperation
Introduced the installment mode again. She said the difference is this year reduced the installment of the store threshold, as long as the purchase of single items can be tried at least 500 paid in installments, the total also extended to several million. In addition to launching three methods of payment, the modern appliances also introduced the 18, and 24 paid model.
Voices of the industry: most favored by younger consumers
"Although the high-end and the bottom of the consumer is not interested in this model, it is still relatively young fashion family favor installments." Pian Qin said the view from the hot-selling consumer electronics category, mainly in
Computer
,
Mobile
, Camera, etc.
Digital
Products, the traditional use of large appliances are not many installments.
According to Liu Weihua said consumer installment of the month reached a peak of over 9000 people, and was gradually bullish trend. In the consumer age structure, the relatively high 25 to 40 years old, which has mainly concentrated in the 25 to 35 years age. She believes that installments as a new consumer model to stimulate consumption, is expected largely to meet the individual needs of different consumers, and in the future with great market potential and development space.
Expert opinion: a favorable multi-win-win is worth promoting
Dongguan City College
Management
Department of Dr. Long that the appliance hire business in the training phase may have some problems, but many consumers may also not psychologically accept the advance payment of consumption, but the development of the models deserves recognition and future development trend of its more optimistic. His analysis said the pattern in a particular angle conducive to businesses, banks and consumers win. Because many businesses an effective marketing tool and settlement platform, and can achieve rapid flow of capital. The cardholder is not required to pay interest, you can enjoy the ease of payment, account for some non-well-off consumers, left hand of some money left over to buy other goods or to do some
Investment
. Banks to offer cardholders a specified purpose and the corresponding amount of credit loans, also helped launch new business.
Large
In
Small
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