Gfk Group Account Director Zhou summit in the Chinese home appliance OEM speech – Week Group, OEM, consumer electronics show – HC Network Appliance Industry
Week Group: Thank you! I first thank the Secretary for the warm invitation Fok, also thanks to the will of the guests, we all know is an origin in Germany Gfk market research company, we do market research more than 80 years of history, we do inside the scope of the retail world research should be said that there is a conclusion a very authoritative, then the strict sense, I present to you today is not a direct OEM of this issue, but rather that we are facing a market, how much he has a chance , how much he difference, what he needs, if we can some of the content from the following further information feel inside there is a demand, there are more interested in the content, we are willing to work with you for further study.
So first of all say that we talked about
OEM, we have a relatively arbitrary assumptions, we are talking about this topic is more outward-looking, because we have so many companies produce more advantages, we aim at a market which Their pattern of how the kind of distribution, so in the beginning, I would like to have a white goods product description of a macro. We can see that the data is that, left it in 2004 when the world's household electrical appliances as we speak is the white electrical products in the turnover of proportion, of course, the right side of the structure compared the distribution of population. We can see this picture we see a very clear understanding that the world's largest piece of white electrical home appliances we say, home appliances small home appliances together with the market in Western Europe, Western Europe's population in the world is probably about 6% , but the turnover of household electrical appliances close to one third of the world, the second we see the market in North America for almost 20% more, followed by Asia, in addition to countries other than Japan, then Japan and so this . So I want to be shown later this figure, we may have a first understanding is that how we like to look at the market, we believe that the size of the market where the main force should be the beginning of a vision.
Behind the subject I might have on the main part of the Western European markets and market information to be with you each do an overview of the introduction. Because of the limited time we have today is difficult to many different products in different countries of the geographical differences are shown, just talked about one third of the world's home appliance market in Western Europe market, we look at these major countries the performance of the economic situation. We can see that in some traditional developed countries, such as such as Germany, Britain, France, from the economic situation and the employment rate is, there are basically some of the better, it should be said with the increase in a warmer country We can see that GDP is rising, from the decline in the unemployment rate for certain. So here we side we can note that in addition to the traditional three major developed countries, we put the two southern European countries such as Spain, a region in fact, he still maintained the growth of GDP is relatively high share.
Now we see seems to be a weather forecast that we called the same index, a fact Gfk index on the European market economy. The index is of course a lot of content, this particular chart shows that in these countries, consumer spending will. Why? Behind you can see the level of their income in some countries but not in this place a very high money, he went to travel, all his other, but the product purchased, he would not spend a lot of money, first of all to see will buy, Here is an interesting side shows the background of the situation, where there is a line side, which is Germany. In Germany and in Europe is the leading developed countries, and his income level is very high, but over a period of time inside, a long time is to maintain the state in more sagging inside, there is a raise in recent years. Britain has maintained a relatively high level. We adopted the image of such a chart can be to know that in addition to market size than I will know this place consumers, we are facing is what the consumer group structure, where edge Please note, you will see the whole of Spain The economic situation is very difficult with the United Kingdom, France, Germany, compared to those countries, but he's purchasing power has been the forefront, let us not overlook the shopping environment.
This is a reference, it is very macro statistics, the general said, the total number of household appliances, including accommodation, clothing, food, entertainment, traffic, all of these, probably white products will account for 0.5% this , the edge here as air conditioners, washing machines this is a mainstream product.
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