Suning Universal Declaration issued anti-chain of mobile phone snatching the main battlefield – Suning, home appliance chain, information appliances – HC Network Appliance Industry
Suning
Published in the "anti" Declaration
Home appliance chain
Scramble
Mobile
Sell
The main battlefield
Recently, a declaration Suning Appliance Shenzhen, the Shenzhen "black phones" market war, called for mobile phone manufacturers, vendors and suppliers of raw materials together, the scale of production through lower selling prices; also called on to consumers in "mainstream mobile phone" common to
Brand
, Price, quality and size of the four major advantages of suppressing the Shenzhen "black phones" (parallel, renovation, no-name, etc.) market.
Breeding of high-profit "black phones" market
Suning Appliance Communications Division official told reporters that the current "black phones" in the entire mobile phone market share of sales accounted for almost 1 / 3, especially in Shenzhen, Guangzhou and other places, all kinds of smuggling, counterfeit, assembly, etc. " black phone "spread. In the sales market in these areas "black phones" no network card and the 3C certification, or a fake network card and 3C certificates; unheard of more than 30 kinds of mobile phone brands; a make-up phone two or three "clone"; Both feature similar to the phone, spread over four or five hundred dollars; renovation of a cell phone, purchase price will be more than half of the profits, some even up to more than 2000 yuan, revision of a parallel phone profits between 400 to 1000 yuan , the profit is much greater than sales of licensed mobile phones. This situation is highly conducive to the normal development of the mobile phone industry. "As one of the main channel of mobile phones sold, Suning Appliance has the responsibility to have the duty to clean the mobile phone market, and promote the development of genuine mainstream mobile phones." Zhu Minister emphasized.
Sales home appliance chain into the main battlefield
It is understood that the mobile phone industry has been using "Fine agency model" of the channel strategy, this proxy mode makes the agent channel layers, resulting in delayed response to market sources, thereby enabling manufacturers to the market's overall demand forecast had a serious bias. While Suning began in 2003 trying to "direct-supply" road. It is understood that Suning, domestic direct supply brand 100%, 98% joint venture mobile phone brand to achieve a "direct supply", and the mainstream mobile phone brand in the direct supply to achieve full cooperation to Su Ning, and other mobile phone distribution model has more than obvious advantages channels, product advantage and price advantage. With great size and 3C chain driven information appliances, Suning's phone sales have been increasing, Suning genuine low-cost mobile phone image popular.
The official said, home appliance chain
Marketplace
Advantages of mobile phone sales will grow significantly, home appliances and mobile phones are related products, some consumers to buy appliances may also be a potential cell phone customers "one stop" shopping has brought great convenience to consumers. Suning all phones sold are genuine licensed, consumers to buy mobile phones Suning not only the most agreeable price to buy the product, but also in the phone's "three guarantees", repair, warranty and so on can get value for money service.
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