Appliance industry, "rural areas" who fire a chance? – Home appliances to the countryside, Suning, home appliance chain – HC Network Appliance Industry-hc360
Nowadays, popular
Home Appliances
Countryside events are still squeeze out a significant number of newspaper pages, in Luoguxuantian warm atmosphere throughout the home appliances "Going down" the pace of activities in accordance with the established one after another into the concrete implementation of the implementation stage. In this beautiful big "cake" in front of the farmers happy, and successful music appliance manufacturers, and successful music product sales in the retailers had.
However, behind this three-win-win situation, perhaps the manufacturers or retailers to laugh not so openly, because they should clearly understand that the rural market development, this is only the beginning. Even if individual types of low-end products have been the priority of the ticket, may not meet consumer demand, which can only be a huge market tip of the iceberg.
Recently,
Suning
A move, it is this "complex" mentality reflected appropriately. Media reports, combined a number of professional organizations Suning start "1000 Town 10 000 villages," a large market research projects in rural areas, will undertake a comprehensive rural market pulse. Perhaps Suning seems bound to win the "rural" market is very attractive, but not so easy to obtain, particularly in the overall economic downturn and
Huang Guangyu
Under the influence of the incident, Suning current state of mind will become more complex.
In accordance with the past, "Soviet" of the market development mode, faced with such a hot, full of potential and actively cooperate with manufacturers, national support areas of the market, will certainly a big way to launch a new round of enclosure contest to see who circle fast, to see who will represent this market opportunities. Today, Suning to pave the way to investigate the cautious attitude
States United States
Is still not released the related action plan. Such a huge gap is estimated as the same chain of home appliance manufacturers is also anticipated.
For the upstream manufacturers, because of the "home appliances to the countryside" is the collective diving manufacturers to form the overall competitive environment to lower the straw appears to rural household appliance market, it instantly becomes another piece of the Red Sea. Also, the sales channels are not mature and complete, factory, or risk a lot of marketing costs also increased. Coupled with the economic forecast is not optimistic about the situation, the regional small-scale dealers to stock the idea of prudence, it is to manufacturer the pace of developing the rural market more difficult.
So, so hot, "home appliances to the countryside" The tide in the end who is the opportunity, who will be success? In this new round of market competition, some appliance manufacturers will exit the stage, and some retail manufacturers have shut down, and was growing stronger, it must be wise to follow industry rules of the game, I see that rules of the game in the home appliance industry undergoing profound changes.
The author believes that urgent appliance industry into "deep plowing" of the times past, the "scale" market niche, the "price" of crude sales frenzy of the times there have been incompatible with the current market development needs. In particular, the overall decline in market demand, limited export home appliances, business capital chain tension negative factors will accelerate this process. Because in such an environment, the scale of expansion of chain retail enterprises to targeted, "fear not sell," "price is king" idea, only the meager profits of the industry to continue to drive down and make their own business has also caught the scale of No profit in embarrassing situations. The appliance manufacturers, it is hoped that the perfect zero inventory management.
"Deep plowing" of the core is the face of market retailers and appliance manufacturers to unify the mind, expand the depth of cooperation, the integration of traditional marketing into a whole industry chain development, market competition to upgrade to the industry chain competition height. Like in the rural market environment, retailers, through market research to gather the most accurate consumer information, go to guide manufacturers to produce household appliances, which can then adjust the production to go through the sales plan to form the precise mode of production and sales marketing. In fact, this model has already become a realization in the retail giant Wal-Mart. From this perspective, "1000 Town 10 000 villages," investigation, you can clearly understand the intention of Suning, I believe Sensitive appliance manufacturers have long been implicit.
End of the year sales in the occasion of war, I visited the store understands that Suning has begun to sell some now a small number of upstream manufacturers to "customize" exclusive product, which should benefit from Suning and appliance manufacturers to "share the value chain" in B2B system.
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