Wuxi local appliance company started the "final battle" – Suning, Gome Electrical Appliances – HC Network Appliance Industry
Local business end of the year blows "counterattack" horn
Week Day
(December 18, 2005), is the home appliance industry in Wuxi quite significant in the history of the day: With Wuxi Commercial Building, Dongfang Electric's West opened the liberation of the city's first shopping district will be formed appliances. In just a few hundred meters away concentrated
States United States
, Wing-lok, SGX power, Electric
Shopping
And Oriental electrical appliances 5
Marketplace
And the city of Nanjing Xinjiekou victory after the door into the province another appliance store gathering place. It is noteworthy that in recent years, famous
Home appliance chain
Enterprises have expanded store-opening Xicheng, staged the scenes of "crying wolf" in the scene, but as a local company Eastern Electric (Solutions West Branch) Select finale opened end of the year, industry sources, this is perhaps a sign of local enterprises began to counterattack, 05 Xicheng appliances on the market, "Last Battle" will be led by local enterprises weekend official "war."
05 12 17, the East West Electrical Solutions store will be officially opened as the 2005 opening of the finale of Xicheng for home appliances. However, this also attracted a lot of careful public doubts Wuxi: Now appliance industry
Competition
Is cruel, 4,5 reputable domestic home appliance chain firmly occupy most of the country's consumer electronics market, the Oriental Electric choose this time to set up shop, and will open stores in the "experts gathered in" the victory is not a moment near the door impulse of the "Great Leap Forward"? In this regard, the general manager of Wuxi Orient Electric Xu Zhi is extremely calm and confident, "chain is not terrible, in June 2005 we had identified this 'solution West store' opened the place and approximate time,
Brand
Credibility of the advantages of low cost
Operate
And the stability of large-scale customer base is to win the 'three magic weapons'. "
In
Sell
The case of general hot sale issue is how to solve business problems plagued many, Wuxi City, the Consumer Council expressed the Secretary-General Sun Bingnan, very few complaints related to the Oriental Electric to address very quickly.
Get some idea of the appliances sales people know that, now operating in the appliance store to bear the greatest cost is to rent a piece, the larger mean higher costs, many companies that have become a piece of heart disease. The Eastern Electric is no doubt in the "rent" and "scale" to find a balance between the two. Xu told the reporter, as was reasonable prior
Planning
And arrangements, Eastern Electric (Solutions West store) the size of control in more than 2000 square meters, thus the burden of direct control of the rent in order to vacate customers more profit. "But that does not mean something small local small store of goods for the solution to set the West, we will be building home appliances as a reference, will be among the top 10 sales were strong brands and related products to market." In related products The purchase price, the country-based home appliance chain advantage from it to say, but there are industry analysis, chain purchase price was low, but was based upon taking a part, specific to a single store of its advantages are not obvious.
The commercial buildings in the historic business district of Wuxi and prestige, combined with the East Electrical years of successful operation, has formed a sizeable customer base. Meanwhile, in the East is also very focused on the new electric market to explore, especially the younger customer group. Xu Zhi, general manager told reporters, as the limited size of the Orient Electric House, shop, store the digital area and
Computer
Area only to 200 square meters respectively, and 50 square meters, but the resulting sales are rare, reaching more than 5000 million and 3000 million, of which the main customer is young. Echelon in the development of customer level, the Eastern Electric is undoubtedly a success.
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