How to spend off-season sales of instant noodles – instant noodles, Classic Marketing – Food Industry
The arrival of summer is always a number of products to bring many opportunities to make the water hot weather, Beverages , Beer Manufacturers such as ecstatic. These products are selling at the same time; such as Instant noodles , Cookies and other manufacturers are looking for how to overcome this Sell Off-season. Here I address Instant noodles In the summer, how to better market and how to maintain this in the summer season to maintain and improve sales, make a little idea:
1: Strengthening the clerk of the concept:
In the summer comes, perhaps in to the clerk of each manufacturer to do ideological work when the main aspects are: summer, this is the off-season sales of our products, hope business comrades how to do it, can be stable or let our sales are not reduced too much.
2: access focus of transfers: Hot weather will change the traditional path back to the very ribbon slow, but others did not reduce the sales channels, more certain that there is a growing, such as: network FromEMKT.com.cn bar, night courts, swimming farms. In this case, manufacturers should be a major market resources on these channels, of course, have to safeguard the traditional channels can not give up.
3: Products Package Choice of change:
Most instant noodles sold in the market leading products are based on the main bag. In fact, some of the reasons is because the market share of XXX braised barrel and channel high caused by the fast slew rate. Many manufacturers in the drum surface in the market, they also take into account the competing goods, bags of instant noodles main attack so strong. However, manufacturers in the summer, this season is to consider the drum surface as the market's main items. Drum surface with better convenience to attack these special links.
4: change in the way dealers: Most dealers are all
Block business, without any active participation to the factory's product sales. The performance of the main sources or rely on manufacturers to maintain the business. This time the sale would boost the enthusiasm of dealers. Can make appropriate incentives and market dealers, have also the objective assigned to the dealer body, so that he could better move, together with the manufacturers through the summer.
Summer always brings trouble to the sale of instant noodles, a noodle factory to 6,7 months sales will rack their brains to find ways how to spend the off-season. "Target volume is so high, but the effective end point of a sharp reduction in how to achieve sales ah."; "Leaders said, this summer season we do not short, sharp drop in sales is not allowed, but my dealer inventory already very high, and how to do? "as sales of instant noodles, that troubles every year continue, afraid to face but have to face.
The general approach is to improve the dealer inventory, looking for more end points, if your dealer with the degree of good enough storage is large enough, enough distribution network, distribution capability is strong enough, you subordinate sales staff sufficient more, that this approach is feasible; Should the dealer you do not have these conditions, how do? I think the time to find second issue of business, the power to do business with batches market, if they can do the following four points, then not only can easily pass this off-season, but also the advent of the next season to lay a solid foundation.
One business knowledge batches Batches is between commercial dealers (or distributors) and sales terminals form a pathway, which has capital, storage, and strong distribution capabilities; while batches not have enough brand loyalty, it only concerned about profits; which products profitable, which products sell well, it kind of products will be the main push.
For manufacturers, the second installment of business people to "love-hate relationship has no alternative but to" love it because of its strong distribution capabilities; if you are not profitable enough, it will resolutely abandon you away, turn into the arms of competing brands, or if its funds, storage problems, he will drop prices down goods, so you Henrugusui; factory sales staff for such a wide distribution area, the large number of batches of improper business often have no alternative: to control, however, but can not give up its strong distribution capabilities.
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