Start To Promote Your Business On Social Networks, Learn How!
Take notes of the following because it is one of the most important bases to start with the right foot in your campaigns, and then have to produce a document that will guide you on the road to success in social media marketing.
Define objectives: This first point is important because it is the direction we are going to give your campaigns, the main objectives include: improve brand awareness, drive traffic to your website, create a fan or fans, get subscribers, improve positioning your natural search engine website, getting sales, among others. You raise good goals to give the right approach to your campaigns and get the expected results.
Focus your campaigns: Here you should give priority to the objectives to address the following questions.
- Who do I contact? (Your target audience)
- How will I communicate with them?
- What is the approach I will give my campaign?
After answering the two questions have an idea of your potential market and how you will address it, this is one of the great advantages of social networks, and you can go to your target audience in a very forceful.
Tools to use: At this point you should decide based on your business that you will use 2.0 tools, there are plenty of these tools and I’m sure you’re part of at least one, decide based on what you want to accomplish. You can use free social network tools to suit your business needs.
- Youtube
- Yahoo Answers
- Tuenti
- Linkein
- Viadeo
- Ning
- Among many other
Measure performance based on objectives: At this point we measure whether your marketing campaigns on social networks are actually being effective, for that you will use performance indicators, we mention a few for your consideration if they are to your goals.
- Reputation: You can use as reference Pagerank.
- Visibility: Alexa is one of the methods of valuation of your website.
- Organic SEO: Define keywords used to being found on search engines, every so often check what position you are and how much you’ve improved.
- Traffic: Measure the traffic of your website, you can use Google Analytics.
- User time remained on the site: You know the average time visitors last on your website, you can also use Google Analytics.
- Input Sources: You have to analyze where they come from visitors who come to your website if search engines, social networks, reference pages, etc. And those that are important to optimize based on your goals.
- Conversion: Define which is what visitors want (your objectives), Is it registration on your site?, “Buying a product?,” Leaving a comment?, Etc. And calculate the conversion rate against the visits.
I consider it very important thing to focus on properly plan your marketing campaigns on social networks, so I’ll be bringing articles on this if you want to achieve the success you hope for here in the coming days. You could also get business referrals from different business networking groups If you liked the article I invite you to share with your friends in social networks and join this small business network to suit your business needs.
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