How to Make Postcards
Postcard printing companies can provide you with design templates that match your business image, marketing expectation, as well as customers’ needs. Over the internet, you can ask first for product samples to gauge the quality of work of these companies that can print postcards. You can also just avail of free downloadable design templates for postcards online. Go through the websites of design companies and you will be provided with a wide selection of choices. Aside from that, you can also make use of desktop publishing. At your home workstation, you can utilize computer programs, such as Microsoft Office or Publisher, in making postcards.
If you want to make use of design templates online, start with predesigned templates. As mentioned above, there are templates available for download over the internet. You will be provided with information regarding layout, product dimensions, safety zone, and bleed. Then, upon download, you can already start editing. Find inspiration in the best postcards in making your own. But before you make your own postcard, though, here are a few guidelines on how to make postcards.
– There are different sizes for postcards. These include mini card, regular post card, half page postcard, large postcard, full page postcard, legal postcard and tabloid postcard. Mini card measures 2.75 x 4.25, while tabloid postcard is 11 x 17. Choose which postcard size you wish to use depending on the content you want to present to your clientele, target or otherwise.
– Some of the templates for postcards that are available online do not have designs. They are actually application files in which you will be provided with predefined guidelines as well as specifications for trimming, safety, and bleed. Postcard printing can be via layout or set up designs. The latter requires text, graphics or logos because there is already a set up. Those that are fully customized require a design from scratch.
– Make your design one-of-a-kind. Create a postcard like it is your artwork. If you think you do not have a knack for design, you can always get the services of a professional designer. Either way, carefully think about the content or design of your postcard. Use carefully chosen images or graphics that would match the image you want to portray for your business.
– If you use images, choose high resolution photos. Otherwise, the images will look pixilated.
– Use the best type of paper for your postcard. You need to use a slightly thick paper stock for your postcard to prevent wear and tear.
– You can choose between matte or gloss finish for your postcards. Both are durable as they are aqueous-coated on either side. Glossy postcards have a shiny finish, while matte-finish does not allow for fingerprints or glare.
Those are just some of the tips and techniques on how to make postcards. Online, you can learn a lot from different resources on how to design, print and even distribute them. What is important in postcard production is sustaining your clientele’s satisfaction. Use your postcards to inform your clients, offer promos and discounts, and announce events, etc.
This article aims to provide the reader comprehensive ideas about postcard printing.
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