Made in China Energy Cooperated with Bayern
Beijing January 22 Bayern in the evening, Munich with the Wholesale Football Shirt Shop which was host competed with Kaiserslautern crack southwest. The goal of the game focused on the pre-conference game: China, Yingli Solar Energy Group officially became the main sponsor of Bayern Munich. Yingli, being the high-grade partner of Bayern senior energy in terms of green energy showed up with some world-class companies such as Deutsche Telekom and Adidas in the same stage debut. New energy development as a representative of “Chinese wisdom that” green journey. Bayern cooperates with Yingli in the half season of the 2010/2011and ends till the season 2013/2014, a total of 3 seasons. Through this cooperation, Yingli Green Energy will gain ticketing, marketing rights of hospitality to customers, advertising, media and public relations benefits in the area of marketing, as well as the official fans Bayern store to sell their interests. At the same time, the agreement may use the authorization identity associated Yingli Bayern advertising, and the Allianz Arena is in the public relations activities. Bayern Munich and Kaiserslautern in a press conference before the game, the leader of the football club Bayern Munich, Karl-Heinz Rummenigge said. “We are very pleased that Yingli will join the family of Bayern, this is a historic moment that opened the field of energy from new partners. We believe that we will make great contributions to society and the goal of promoting development sustainable. In addition, we look forward to using advanced technology in the field of photovoltaic energy to improve the Green concept of Bayern. ”
It is understood that Yingli Green Energy Holding Company Limited is not only a leading global solar photovoltaic companies, but also the world’s largest manufacturers of vertical integration of photovoltaic products. It is China’s new leader in the field of energy. The analysis shows, including large national companies Yingli PV, most of the products are exported to Germany, while the traditional love of football is deeply rooted in Germany and Bayern Munich is the most successful and popular German football club. So far, Bayern in Bayern Football Shirt won a total of 22 Bundesliga titles and 15 of the German Cup.
The cooperation with Bayern is an important step to promote the green concept of Chinese enterprises, promotion of new energy concept to the world and it is also a strategic measure responded to photovoltaic’s era of mass consumption.
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