Significance of Social Media Integrations for Your Enterprise
Social media is your window to connect with your customers. Every enterprise can leverage the use of social media to get in touch with that elusive customer easily. So be it Facebook, Twitter, LinkedIn, YouTube or other community forums, every second, all around the world, your customers and prospects are interacting with each other using these very social media networks. It is time to leverage the same potential for your enterprise. So if you are not onto the social media integrations bandwagon yet, perhaps it is time you were so you will not miss out on the many opportunities to drive brand awareness and downstream revenues. Social media, when amalgamated with an enterprise’s marketing and communication programs, adds credibility, enhances advertising and expands the enterprise’s reach. From helping your marketing managers forge newer connections and gain enhanced access to different people, ideas and information, social media can offer enterprises newer ways to conduct their business.
A flexible and scalable social media integration solution can guarantee you of:
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Better visibility
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Deeper audience engagement
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Reduced costs and lower overhead
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Business intelligence and higher ROI
There are different forms of social media integrations, including local or enterprise specific. However any kind of social media integration can take quite a bit of effort and planning to carry out. Therefore, social media solutions can assist enterprises in building their social media integration framework. This includes managing content, publishing and monitoring across multiple social media channels and also aligning tools that match up with the enterprise’s requirements. Additionally there are social media integration solutions that can link social analytics with the enterprise’s existing CRM and business intelligence tools, which can provide more support for enhanced content development. There are instances when such solutions also offer assistance in managing, monitoring and reporting on numerous social media channels.
The year 2010 was termed as the year social media entered into the realm of most enterprises’ marketing strategies. 2011, however, might just be the year when strategizing and integrating social media initiatives effectively will be the main focus. The onus will be on using social media to provide the right impetus for reputation management and internal communication. Even as enterprises are exploring ways to engage social media initiatives, here is a word of caution: developing a social media strategy is not an easy process. It requires appropriate planning and involves efficient implementation to truly be successful in integrating social media accurately within the enterprise.
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