An Amazing Famous Brand Created by Abercrombie & Fitch
For most people, Abercrombie & Fitch is a famous clothing manufacturer. But actually, the Hollister Company is a subsidiary of the world famous brand Abercrombie & Fitch. The major purpose of launching this new brand was to satisfy the teenage market by providing it with ultra stylish and ultra casual clothing that is in keeping with the latest fashion. It has been extremely popular right from its very inception, and the store chain grew and grew within a very short time. Today, not only the brand, but Hollister outlet stores as well, can be found across America.
Today, I want to show clearly that the Abercrombie & Fitch uses a very special way of marketing all their sub-brands and they did the same with Hollister: they marketed it with a pseudo-history. The parent company firmly believes that this not only gives their other brands more depth, but attracts many new customers as well who can associate with the set story. The story is quite interesting and is about a young adventurous man, against the backdrop of passion, love and affinity for the sea. This story is intertwined with their apparel and their stores and regular stores where surfing is always the main theme.
On each piece of product, there is the date 1922 printed on the label, which is the year when the fictional history states that the brand was founded. In fact, today hundreds of their stores across the USA have video walls where a live feed from Surf City, California is regularly shown to promote and enhance the entire surfing theme.
The most interesting aspect about this amazing brand is that their products are, for the most part, reasonably priced and to make a good deal better, the brand is available in hundreds of outlet stores where you can browse and buy the previous season’s stock at very low prices. All their products tend to be so smart and casual at the same time that it never really seems to matter if you’re buying last season’s stuff; it can easily blend in with whatever is the latest style. Plus, even if you go to a party wearing their T-shirt that is 3-4 years old, nobody will give it a second glance, except perhaps an admiring one, because it will never look old. Whatever Hollister you’re wearing, it will always be in because its vintage design and pattern has always been the top of fashion field.
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