China's high-end brand shoes and bags to do "ground work" – shoes and bags, shoes – footwear industry
HC shoes Network May 17 News, in Financial Before the crisis, the Chinese high-end brands with high-end consumer groups have already presented the rise of the corresponding momentum, market potential, in Shoes Leather Industry, high-end shoes and bags brand has been on stage singing endless. The development of Chinese high-end brands, I think that is no longer indulge in the brand development of Chinese road Advertisement Bombing, but close to the consumer, understand the end consumer psychology, to do "landing" project.
First, the high-end brand development should be based on brands to express their core values. To a business in the eyes of potential consumers must take place, it must be the consumer's psychology and consumer behavior create a set between the potential, as the recent understanding of a popular brand, said: "branding is We must stand by a commitment to what we are and what we sell, there is no difference between the two in fact. "
With 150 years of history, leather goods brand Louis? Vuitton (LouisVuitton), its advocates have been refined, quality, comfortable "travel philosophy" as the starting basis for the design of their products. With the continuous development of people's aesthetic ideas and fashion are constantly undergoing changes, but Louis? Vuitton products is still legendary for its rich color and design in Athens to become fashion classics. Today, LV brand is still many people's minds, "fine, quality, comfortable" living symbol and a synonym. LV in the end sold the product or an attitude toward life? Really has been difficult to distinguish.
"Culture throughout the brand with" I think that is the soul of the high-end brand development. As Bally Products, whether shoes, handbags or fashion, are dedicated to achieving a "styling" of the design concept, it works by emitting a charming temperament. Bally shoes and handbags, all have similar design features, the same color Leather Manufacturing, sewing in the same way, even the way the edges are the same logo, all are based on a concept: it is to create a rich and diverse, but still a perfect fashion the whole world.
In addition, a very important point is: there are only quality brand! As we all know, quality and brand has a strong causal relationship. After a certain high quality, brand will be ripe. Our company deals in high-end women's shoe brand nhn package can be consumers around the country, must rely on quality and fashion design ideas. Brand is the consumer's memory, consumers remember your brand value, the number is the value of the brand. Hermes has many shops around the world and retail counters, in order to maintain a consistent taste and the image of Hermes, alleged a pattern of design of each store, even the store's display case are the original custom in France air to all over. Hermes expected to maintain the quality of the firm centuries, from the small display case shows.
High-end brand building is a continuous process of innovation and change, in mainland China and Hong Kong enterprises in the leather footwear industry has been quite a number of local brands is on the rise, although they and the world-class brands have a certain distance, but construction and development of high-end brand, after all, is a gradual process.
Leather footwear industry of China's overall capacity and development status, only to enhance the quality of the product grade, more close to consumer demand, high value-added products into the domestic market can truly outstanding achievement high-end brands!
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