Secret brand – marketing management, brand – Food Industry – china Mud Pump – Top Head Drive Drilling System manufacturer
Brand for the Chinese enterprises, seems to be a Hamlet-style proposition, has touched the hearts of the Chinese enterprises. In many Chinese companies to pay a "road is long Come, happiness of the up and down and search" the difficult, the face of the brand can only be made when there is no improvement in the appearance puzzling.
In fact, we see that Chinese companies to pay like the old brand, while hard work of the farmer, also in the ancient Tang Dynasty, "Benjamin Agriculture": "hoe Wo day when the afternoon, heavily; sweat Wo soil under; Who knows dishes on the menu, "brand to find the best answer?? Chinese companies are actually the heart of its business with in their own interests, not the same as a farmer for the sake of their own seedlings.
Old farmer back overturned, for the earth, sunrise, sunset and return, with a hoe plus sweat hard to buy "plate of food" in exchange for "plate of food" before Ancient farmers wholeheartedly on the carefully nurtured the seedlings; while Chinese enterprises to do the brand, although no work of the farmer suffering, but not on paper without Zhao Kuo easier. That and fishing as you want to catch fish, must stand point of the fish to think; Chinese companies want to make the brand, must proceed from target customers, target customers learn to win over the hearts and minds of the mental cognition.
Insight into brand black heart Greenhouse cultivation not always strong tall trees, bright luxury office building strong brands will never not make the program. Therefore, many companies and brands do Marketing Were "hard" to run the market, and even said the real solution is to run out of their feet. However, the feet come out of the program can really solve the problems the brand you? Or did not, and may once again fall into the error of the market research were.
In fact, after many years of accumulation of market practice, we have to use their feet to run the market confusion. Although we ran a project a lot of the market, coupled with the skill usually observed, the total that can realize the real research is to remove the brands of "black hole", to make the brand provides an accurate basis for decision making. However, we still have not fully grasped the true brand, "subject."
To some extent, to run the market really useful, you can find some things will never be found in the office, but they can be found in the process of running the market, if you run the market process, with the "heart" slow slow to insight, then it will completely solve the brand may be the "black hole." In Financial After the crisis, in order to understand a regional Spirit Brand down the real reasons we went down to the Pearl River Delta Region "study" further in-depth customer business, visit the dealer, asking consumers, promoting layers found that slowly is changing consumer trends, consumer characteristics of every region have shown with different masses. Also, the same region, there are different types of consumer spending significantly different characteristics, so the impact of the financial crisis is not so simple.
Therefore, brand and market research, not only with his legs to run, but need to use "heart" to the consumer insight into the different consumer characteristics, use the "heart" the true nature of suffering out of research. When can accurately grasp the characteristics of consumers, they basically can scan the brand of "black hole." This is the brand through market research found that the existing problems is not easy between.
Association win over the hearts of target customers
If that do the most mysterious part of the brand where it is the uncertainty in the mind of the consumer way of guessing sinking heart, just as the same needle sea fishing. The results so that we, as a Chinese company in the surging sea ship suddenly lost driving aids to navigation, the natural distance on the other side can not find the arrival of the.
30 years ago in the past, as we have just the implementation of market economic policies in China, customer demand for consumer awareness and consumer attitudes are basically in a "static" state, to a certain extent reflected the situation on the purchase was "forced" to buy products of.
I am an expert from chinadrillingequipment.com, usually analyzes all kind of industries situation, while chinadrillingequipment.com provides the latest news, industry report and quality product, such as china Mud Pump , Top Head Drive Drilling System manufacturer drilling rigs suppliers
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