Domino, Condé Nast Portfolio,
Domino, Condé Nast Portfolio, Gourmet, Cookie, Modern Bride, Elegant Bride, Cottage Living, InStyle Weddings, Time Style & Design, Metropolitan Home, Best Life, Country Home, Blender, Vibe
May be because the traditional paper-based media, I do not know the times, keep up with the rapid development of internet media, advertising budget in 2009, large cuts, they became the first to be cut that part. With the fashion brand’s bankruptcy, mergers and layoffs, many of the media also will be kick in..
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As sales plummeted, fashion houses one after another by shifting our focus to the promotion of products for consumers, the large advertising and promotional activities of extravagance and waste after the station was forced to rely on. From the “Vogue” to “Harper’s Bazaar”, the past, advertisers within a year lost 1 / 3, so the total number of pages fashion magazine plummeted a full 1 / 4. Magazine advertisers are more diverse shape, slightly better, but not intact – “Glamour”, “Cosmopolitan”, “InStyle” and “Marie Claire” in the year, an average loss of about 20% of the advertising. Condé Nast this year, a total of six magazines ceased publication, Time Inc. Shut down three magazines, Hachette Filipacchi Media, and Rodale each sacrifice one, Meredith was cut down two.
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Although the magazine ceased publication in 2009 the number of striking, they do not break records. In many industry view, suspended for the media industry has always been a part of a virtuous circle. Too much foam in this industry, publishers are under pressure in the economy began to tighten their belts, to reflect on their own advertising strategy. Some simply turned their guns, starting from scratch – this year, ceased publication for owner of the “Vibe” magazine quarterly next year in the form of site and re-debut. Others to adjust their expenditure structure to adapt to the situation – Condé Nast Group, hired McKinsey & Co. Consulting firm for its development of cost estimates, and restructuring of operational agencies, this fall, the group achieved a 25% cost reduction in the severance of 400 employees; At the same time, Time Inc. Also in December lay off 500 people, announced that up to 100 million U.S. dollars in the cost of an austerity plan. “The New York Times” revealed that the end of this year, the newspaper plans to cut 100 editorial staff.
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