This bundled package of data online, or reduced demand for smart phones – access the data set, smart phones – office supplies industry
Leading U.S. financial magazine "Business Week" recently, said the author, PC manufacturers and operators to access the data plan, the practice will be packaged for sale to benefit consumers, but the PC manufacturers and operators need to face tremendous pressure . And the Internet may also be to seize the smartphone market.
Bundled data packages Last year's time, the Internet this (netbook) has been eroded Notebook Large market. Today, PC makers have tried to use the Internet to seize the Apple iPhone, this smart phone market.
This strategy attracted the attention of many consumers. As Dell, Acer and other manufacturers of the Internet's wireless operators of the United States AT & T's wireless data plan package to sell, so consumers can buy a lower discount online the two companies. For PC manufacturers, the lower price at any time online at the same time highlighting the characteristics of the Internet to broaden the image of these products. Generally speaking, the Internet is characterized by the screen and Keyboard Are relatively small, and the operation speed than traditional laptops. The price of such products is usually 300 or 400 U.S. dollars.
Internet is for the original e-mail and browse the network design, so the monthly subscription service bundled with wireless Internet access can also highlight the features. The price of a traditional notebook computer is usually three times the netbooks. "Many people are familiar with the concept of anytime, anywhere access," Dell's global sales and marketing vice president of Kerr – Tataierman (MichaelTatelman) said. "We will not abandon this model shortly." In fact, Dell is trying to subsidiary Printer And monitors and other products bundled with 3G services, which help users faster access to the site from the camera and pictures. Tataierman said: "We are studying all similar business."
"Excess" of the Internet in this
But the PC manufacturers and telecom operators need to prove to users that they really need such a range of fully functional PCs and smart mobile phones among mobile devices. Modem chip with a unique access to the Internet and 3G wireless data plan, this package allows users to sell access to the network anytime, anywhere. But with a large screen and web browser and Apple's iPhone can handle a lot of PalmPre the same computing tasks, such as word processing and e-mail. But also in the "cloud computing (cloudcomputing)" increasingly popular today, many manufacturers are available through the remote server to provide users with additional computing power and storage space, access the built-in Disk The drive seems to be superfluous.
This means that, in order to access this data package is more accepted by users, AT & T and other telecom operators need to face some downward pressure. AT & T's Internet subscription packages to 60 U.S. dollars in this. Therefore, in the 2-year contract period, customers need to pay 1,440 U.S. dollars in total costs. This is for those who have already paid the monthly phone charges and the cost of home broadband users is value for money. "Do you really willing to buy an additional data set course?" The U.S. market research firm IDC analyst Richard – Rahim (RichardShim) said. "If operators want to gain more users, they must need to be more flexible."
So far, there is only a few of the several packages bundled with wireless data access to the Internet this. Dell's Internet 450 of the original U.S. dollars, but if the user chooses to bundle AT & T wireless data plan for two years, you can enjoy low-cost 99 U.S. dollars. If purchased through the U.S. retailer RadioShack Acer netbooks, also bundled with a two-year AT & T wireless data plan, then the original product just 100 U.S. dollars 350 U.S. dollars can buy. In the UK, retailers CarphoneWarehouse and telecom operators Vodafone also offer similar discounts. AT & T Emerging Devices Division president Glen – Lu Rui (GlennLurie) said, Dell and RadioShack have been able to provide discounted Internet access this is because AT & T aims to provide a subsidy.
As the nation's largest telecom operator, AT & T Wireless calling plan to its package bundled with more electronic equipment. If you want the data service and Digital Cameras , Mobile Internet Device (MID) and the e-book reader bundled together, the price becomes the most important factors.
"In the user view, there will be more devices with network access capabilities," Lu Rui said. "We need to provide users with a large number of payment options."
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