Wang Xuejun Formosa floor: to become the vanguard of industry trends – floor, beautiful island, brand – building materials industry
Editor's note: the beautiful island as an international brand, starting from 2006 the main floor, pushing the domestic market. In 2009 China Shanghai, Shenyang Expo floor to the image of gorgeous high-profile launch of a series of fashion trends released by the industry wide attention. Ben Wang on May 6, 2009 interview to the beautiful island of Shenyang branch manager Wang Xuejun, asked him to tell us about the beautiful story about a beautiful island.
Moderator: king of the total today to welcome to our studio. I would like to ask you to touch the beautiful islands of this brand how long? Wang Xuejun
: I am Harbin, practitioners flooring industry 7 years, from the very beginning the first floor in the brand exposure of Harbin is a beautiful island, and this brand is a fate.
Moderator: Northeast floor for the market is concerned, the beautiful island of awareness may also not very high, so please give us about the beautiful island of the brand. Wang Xuejun
: You just asked this question a lot of people want to understand. Our company is from 1998 by the General Manager Mr. Zeng Zhiwen investment from Taiwan to Shanghai founded. Start by Solid Wood Flooring Mainly done in 2002 on the main international markets, the export business, developing very fast. So far we can reach an annual production capacity of 10 million square meters. If it can be said of the whole country is second to none. In this process, no further step up efforts put in the domestic market until 2006, with Zhang Guoli endorsement contract, be re-started the operation of domestic market. So beautiful island really began operation in China in 2007, in 2008 the last two years.
Beautiful island so far is a diversified brand, first of all, we can see from the trademark to which is a Taiwan enterprise, and the design of this trademark is a "Squeak the United States," a Chinese phonetic alphabet deformation. Feng Mei Group from Taiwan brand, after the integration is now a conglomerate.
Moderator: Well, from this view of the beautiful island of initiatives, both big-budget activities. Wang Xuejun
: Yes. This year we were in Shanghai and Shenyang out twice, "2009 Global trends conference floor." This conference a great intention is to export the international fashion elements into our beautiful island country Sell Among the products to. Most of our display products are exported, the main line of products. The company will complete the product this year, the integration into the international elements of all of them domestic product. In the domestic market this year we more than two years before input. Our brand is like you said probably is not such a big national reputation, but this year the company will double the investment.
On the domestic market this year for most people, very good, including the real estate industry and flooring industries, but in terms of our company is not the case. Our company can be a pure sense of the foreign, or is a foreign-invested enterprises, relatively speaking ability is very strong against the crisis. Our Chinese ancestors particularly clever, "crises" the word "crisis" generally refers to "distress", "machine" refers to the "opportunity." More in this case, such as our company has experience in the international market opportunities for business in the domestic market will be stronger in front of sensitivity, so the firm this year as an opportunity to grow.
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