Hot Comments: water heater, "derby" Stopped – Harvard, water heaters, Glanz – HC network appliance industry
Recently, Shandong Home Appliances Market to stage a
Water heater Commercial War farce. In general the following manner: Jinan, Yantai, a TV station and a newspaper broke the news consumer has received, said well-known water heater brands Harvard false propaganda and poor product quality, the two media have been reported, aroused widespread attention, resulting in the brand water heater market in Shandong Province by the huge impact the whole country. Harvard unbearable, send and national authorities quickly by hand to bring the product test reports issued by the department rushed to Shandong, and asked the two media together with the local government regulators investigating the truth, but also his innocence. Eye-popping, this incident is a downright conspiracy, not only broke the news of people who are hired fake consumer, its prototype to the media to prove that such a material were to be forged, and manipulation of the incident behind, is another well-known water heater brands – Autran.
Originally, shopping malls, such as battlefield, peer companies market their own interests to the scrambling, fist-fighting, has already become commonplace, even as the two companies as a digging stumbled to another, playing a trick below the belt, is also commonplace. However, I do not know it was noted that not, Autran, and Harvard, the former from Guangzhou, the latter from Zhongshan, Guangdong Province, the two companies are, be the same provincial folks, now go all the way to do business in Shandong boundaries, In accordance with human nature, even if can not do, "fellow-two tears in his eyes", at least, the "you through your difficult path, I walk my perfectly normal paths", each no problem at all fishes, how can pinch up on it ?
From the same root, fry – These two lines flashed in your mind, you may also accompanying this crossed my mind: Guangdong appliances fellow scrappy if not only two, in Shunde, the same city of the Shenzhou water heaters and water heaters on Macro fought for years to die was Divine, but also for the replacement of the
Million and , Has been hit now; or in Shunde, the United States and
Galanz The two also battle it out. In fact, there is not a household electrical appliance enterprises in Guangdong Wo Lidou defects, other provinces such phenomena also exist. Rongshida and Hefei Meiling are brand-name home appliances business, no one disagrees that the two who constantly battle a small war. In Shandong, Qingdao Haier and
Hisense Nor corpuscles, for many years and frequent fighting, fighting more than.
In the sports arena, people used to be many teams who come from the same city, same province, same country teams confrontation known as the "Derby World War." Now, the "derby" has been generalized to various industries, the Chinese home appliance industry, there is the phenomenon of this fellow pinch rack is a classic "derby."
Chinese appliance "derby" has a long history and a wide range, although can use the "interests of the drive" market competition, the general motivation to explain, but not sufficient to show the problem, there must be more deep-seated behind the driver. Boils down to nothing more than the following: First, subject to administrative factors. Based on the characteristics of China's market economy, enterprises have from the beginning of creation and local government (especially officials) established a delicate relationship, the relationship tends to spread and show strength in the enterprise market with the industry, check out the "Derby war "implies the administrative resources and power struggle; Second, corporate vanity and psychological haunting mountain can not accommodate two tigers. The same area of enterprise in the industry almost in strength, but who do not want to split the market with each other cake, but to show its position in the industry and squeezing out competitors, to use illegal means to promote themselves to obtain the trust of consumers, on seen as a shortcut; Third, enterprises are too weak international competitiveness. Multinational companies will focus on a global scale, I believe that the East does not shine Western light, grab the cake than the cake. The survival of domestic firms is small, short-sighted, and local counterparts and striving to the market, the war government support, competition of resources, in fact, just to survive, did not dare with a stronger domestic firms compete, not to mention multinational corporations a; Fourth, the exclusion of corporate culture. As businesses continue to expand, the market will always become a limited scope, this will inevitably lead to a lesser extent, competition is more intense, making the corporate culture of their own hard-compatible, so companies often have the same region than competitors deeper "hate."
General rules of competition from the market point of view, "derby" is not no good, on the one hand it can contribute to the overall industry competition, the promotion of the industry reshuffle, optimize the industrial structure, promote the progress of the industry; the other hand, this competition also allows both companies to competitors as a reference benchmark for the competition to the other side is always in the invisible pressure, they must always be vigilant and to constantly inspire their potential, forcing the two sides make progress together.
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