Hisense Kelon integrate the two forces met ride under the price game – Hisense, Kelon, business – Network Appliance Industry

A motion Zhao Yong, so far no luck, then set Greencool also listed under Department of white enterprise, Changhong has fully taken over the Meiling Board of Directors, and in the refrigerator market, launched the "Sword attack, Conservative war two" new marketing strategy; The Hisense are still in full control of Kelon to smooth things uneasy.

  Repeatedly postponed the shareholders meeting Recently, Hisense mouth once again in turmoil, as Kelon Electrical has repeatedly postponed the first time in 2006 the provisional shareholders meeting, the outside world have been speculation.

Notice under Kelon, the Extraordinary General Meeting of the main motion has two: one to get rid of

Gu Chujun , Zhang Yan Yousong and three in Kelon Electric's executive director; The second is to consider the company signed with Qingdao Hisense consignment agreement.

Have informed sources said that at present Kelon's share transfer is at a very critical phase, and the Extraordinary General Meeting for consideration and related transaction table Qingdao Hisense resolution is intrinsically linked to the share transfer and that there is significant impact.

As Kelon shares held by major shareholders Greencool frozen by the court can not transfer, Hisense Kelon is still not "perfectly justifiable" the new owners. Stake in Kelon to Hisense not transfer until the management team was able to enter Hisense Kelon, and the formation of substantial control, the key share of sales agency agreements.

Things have to be traced back to September 2005. As Accounting scandal broke the deadlock in the daily release Kelon Electrical notice that related party transactions, will be signed with the Hisense Marketing "Sales Agency Agreement." According to "Sales Agency Agreement" provides that as of March 31, 2006, Hisense Kelon proxy sales of not more than 14 billion total products, exclusive Hisense Kelon's domestic sales to prepayments in the form of cash flow into the company , according to an advance payment loan rate charged by 1% occupancy costs and agency fees charged. It is through this agreement, Kelon soon returned to marketing and business confidence, and thus reverse the situation. The current management team into Hisense Kelon's board of directors hired the company, once the franchise agreement was approved by shareholders, Hisense Kelon control on the right will no doubt be further enhanced.

But in the outside world as Kelon applauded when, Kelon has repeatedly postponed the convening of general meeting of shareholders. In accordance with the "Standard Opinion shareholders of listed companies", the company hold a shareholder meeting, the Board shall be 30 days before the meeting notice by notice to shareholders. That is, until the end of March 2006, Hisense Kelon and marketing end of the sales agency agreement, Kelon's shareholder meeting will not be able to consider and adopt the deal.

Price under the two forces Game

Hisense Kelon was some time ago released a "Hundred Days Reform" report card: the fourth quarter of 2005, the Chinese market, sales of refrigerators and remittance growth over 2004, respectively 41.21% and 19.11%, higher than in high season the third quarter grew 80% and 119%, production increased 117%; air conditioning sales and remittance growth over 2004, respectively 5.31% and 29.73%, respectively, compared with the third quarter increased 198% and 80%, 330% yield .

But how is what causes the provisional shareholders meeting a simple twists and turns? Kelon said, according to insiders, the key is the transfer of the shares of Kelon, price negotiations are at a critical stage, as stock transfer pricing issues, which there are two forces in the game.

First outside power to promote a better price Kelon Electrical, and, to some extent in the consignment agreement is Greencool from the hands of the last trump card, if doing nothing would be very detrimental to determine the final purchase price . Hisense had 900 million yuan as the high-profile intervention, scare all the competitors, but the staff of Hisense Kelon Kelon after entering the behavior does veiled. According to Kelon staff briefing, because delays Kelon Electrical Audit, leading to loss of assets in vain, and through the issuance of Kelon's large number of bad news, desire to reduce the purchase price. But in fact, Kelon has 6,000 outlets, more than 400 major clients, the peak month of payment, can be more than 300 million yuan, Hisense will soon be able to use this platform to balancing the books. "Now all over Kelon's financial branch office directly to the financial responsibility of local Hisense."

Second, the Government and the Guangdong Shunde force behind the government. According to informed sources, Shunde government is most concerned about is how to make hematopoietic function Kelon to resume as soon as possible, resume production and sales, to resolve the crisis once occurred Shunde Kelon and local banks. At present, Hisense and Kelon actual control of rapid recovery of production and sales, making the Shunde Government is very satisfied. However, Hisense is not sold to the Government's original intention, Shunde, but Gu Chujun meaning. Therefore, the Government White Hisense Kelon certain point of view.

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