Yao dolls are sold – CFA Equipment manufacturer – Waterwell Drilling Rig
Yao dolls are sold
Design outsourcing, process outsourcing, both Yao Culture licensed merchandise to make money?
The evening of August 7, Acosta bench scored 4 minutes before the whistle, as Argentina defend Olympic football team the way to bring the first Olympic victory.
With them to enjoy the pleasure of not only the hearty fans.
As the contest? Shanghai Stadium at the other end, and the "field goal" and there are Yao culture. After two day of football, only this one site on the Olympic franchise products are Yao's on-site day sales reached 200,000 yuan.
July 20, Beijing Olympic Organizing Committee has released a set of data: the end of 2007, all Olympic licensed merchandise sales have reached 700 million U.S. dollars; statistics from the Junyao Group, said sales of its products has been occupying the Olympic Games Toys category in 50% of the market.
"Culture is both a bargaining chip Yao cash flow." Junyao Group Chairman Wang Jin said. December 2005, he assisted the new CEO Huang Hui, make a "light and high-quality assets to total assets are more than 50% share of the Yao group" decision. Junyao Group, a marketing services except air transport outside of the other business segments, including the culture of marketing. Jun Yao Yao Culture is defined as all the sports culture Group brand marketing company, and has set up called "Junyao Communication" entity company.
"Yao is the only only do both design and development, not self-built factory licensed Olympic goods dealer." Huang Hui on "China Business Weekly" said.
In Zhejiang, Guangdong and other areas, many factories have been in excess of state capacity, both Yao group that has no need to set foot in those who are not very profitable foundry business.
Junyao calculated that control the design and development means that control of the upstream industry chain. In determining "what kind of products can be sold," so whatever the problem, it can seize the initiative.
But Yao had never set foot were authorized product design. To this end, the early stage of business, those from 35 people to dozens of people ranging from design studios and small companies, became the Junyao "draw" the object. They often have expertise in: badges, plush toys, precious metals or stationery. Yao culture, design team were the overall creative and marketing emphasis, more products designed with a way of project cooperation, commitment by these studios. This model still in use. To August 2008, in addition to Beijing, Shanghai, both the creative team of 40 people outside, gathered around Junyao the number of third-party design platforms more than 100. Junyao culture is through with AC Nielsen and other agencies, to reduce the error to the market feel.
This model did show some kind of "efficiency": in September 2007, the 2010 Shanghai World Expo mascot yet final announcement, with one month to provide the 12 to the main Expo Logo for the design of the program are qualified to be one of Yao Expo licensed products mark the first batch of high-level sponsor, authorize covering six major categories. So far, its design has developed over 160 kinds of commodities.
June 16, Junyao Group became the NBA in China's long-term marketing partner, in air transport, NBA and other authorized goods and cooperation in the field. Within 4 weeks later, both Yao and 100 models designed for the NBA product. July 15, co-operation outside the United States launched the world's first retail franchise store? Order shop opening days of Beijing WTO.
Shanghai World Expo Coordination Bureau of Market Development, Xia Qing, Assistant director of "First Financial Weekly," said Yao both product development and design "really good." It is understood that both Yao and designers from the hands of the 2010 Shanghai World Expo mascot image, are eliminated in the final "two elections a" stage.
Yao culture design capabilities are beginning to understanding the industry gradually. Huang Hui claimed to shorten the design cycle so that products can be re-listed before the month is designed to ensure that closely follow the trend.
These products will be controlled through all sales channels Yao flow to the market. Yao has a self-built channels are present, two distributors of all 100.
Huang Hui is expected, within the next few years, although the number of channels will continue development, but self-built channel will be controlled at around 20%, Ji Zhong Yu Beijing, Shanghai, Guangzhou city, the "direct Bawogege Shi Chang De Xu Qiu . "
In his view, self-built channels to reduce, both Yao and culture can be more focus on product innovation and other "upstream" level.
According to Huang Hui's statement, profit margin of 15% of all culture has begun Yao Yao group as a whole have contributed income. The current ratio of less than 5%, but is expected in two to three years, will be increased to 10%. The premise is both Yao and cultural present other franchise brands: F1, NBA, and World Expo, to the same, and as quickly as possible after the running of the Olympic Games brand. Yao various projects were sponsored by franchise fees vary, so the time to reach break-even point is also different.
Early April 2007, in access to F1 Grand Prix, after the brand licensing, are Yao started the first investment of this project, category covers clothing, apparel, souvenirs, personal belongings, vehicle accessories and other 14 categories. At that time, Yao was the project were put into the operation of the fund reached 30 million yuan.
"F1 sports brand in China also needs a training process." Huang Huicheng recognize that.
Just started operations NBA, its future status are difficult to predict right now. "First Financial Weekly," was informed that although the two sides have reached a strategic cooperation, but Yao is not the NBA were intended only for China's development partners. NBA in China is expected to open more than 200 authorized store, a considerable portion of the remaining partners will be divided.
Most were high hopes that both Yao and the 2010 Shanghai World Expo. Yao are the largest investment to date was the 6 major categories licensed merchandise development and distribution rights. Shanghai Commercial Economic Research Center in May released a prediction analysis of tourist spending, the 2010 Shanghai World Expo will be the total expenditure during the tourist shopping will exceed 200 billion market for licensed products which can reach 6 billion yuan.
Waiting to make a small fortune from the Expo at the same time, both Yao and cultural needs now pondering is how products in the future be able to sell out faster and better.
From the beginning of the year, airline passengers are lucky Yao integration points, can be used in stores are authorized to purchase goods Yao; shopping in these stores in the points received, the same air time in exchange for preferential travel luck. Further "interaction" also includes, in the air all the auspicious arrival city airport, will open a Junyao licensed merchandise store.
Huang Hui also said that Yao is working with more than 20 are in close contact with the brand.
The so-called "close" means? "These brands will be licensed merchandise franchise is available at any time."
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