Grasp grasp the stomach open mind washing line first earn the same reason (Figure) – Car Wash, Car Care – Automotive supplies industry
Grasp grasp the stomach first open heart Car wash Similarly row earns
Car washing and other leisure time is very boring, and perhaps some additional extended services to better meet consumer demand, the owner of Chinese Commercial News reporters Wang Chunsheng and Shi Xisheng Zhao Zhuo / photo Expert Analysis
washing line "money" King: washing will fade out the main industry, supply and snacks Auto Beauty Could become a new profit point
With the increasing number of private cars, more and more people to hit the car wash industry, business calculations. People patronize Car Wash is now no longer just a car wash, wax play, including automotive beauty and Car decoration And other extension services.
Car wash, the owner of the car wash to break the existing single business model? What should the development of services to increase profits, retain clients?
4 17, Mutual Aid Corporation invited to Zhengzhou Marketing Experts Wang Guohuai, for car washing difficulties faced by the competition and how to find more traction, with more than 20 members who interact.
Trend Car wash car washing will fade out the main industry
The event, one member to the Wang Guohuai question: "A while ago, I attended a conference in Shanxi, understand that the Shanxi, Taiyuan, there are three car washing, car washing business has its own shop as a sideline, for those who come to shop conduct Automotive Maintenance Customers, can provide free car wash service, car wash on the simple to the store's customers are in accordance with the normal fees to charge. "He believes that the price can be implemented in Zhengzhou Union car wash line, on line car wash owners and consumers are more fair.
"Of course, this price alliance will not survive for long, because the real price of Union were a lot of profit by some high yield good one to lead and control, which led to the final result must be such a price alliance The difference in revenue by some people who are broken, the effectiveness of the general's car, the owner of this alliance as the price for them was wearing a 'Jingu'. "Wang Guohuai said.
"At present, the washing line, about 80% of services concentrated in the car wash business. The market, spend about 100 yuan can wash about 10 times, thus, car washing shop owner can get the profit from lower . "Furthermore, over-dependence on car wash services to the car wash line profit, there is a congenital deficiency: customers" cap "because the car washing car washing alone is not a business customer can achieve unlimited growth, which is clearly impossible of.
Wang Guohuai said: "Many people go to car wash in rows, often have such a feeling: waiting a long time, car washing is not clean. To solve these problems, we need to start from the details, with details of the witness service value. "Therefore, the future direction of the line car wash, car wash business is bound to gradually fade out to the main business areas.
Return Weapon To provide extension services to make a "idle" money
"More and more seems to have a private car owners, car wash lines of the extension service has been far greater than itself with the car wash service." Wang Guohuai said, the general car washing, to stay at least 20 minutes At this time, as consumers will certainly be very bored, what do car washing behavior of extended services to retain customers?
First of all, car wash, the owner should be reasonably good use of this time to increase the profit for their own points, you can communicate with the customer to obtain customer information, including customer car wash cycles, customer demand, in order to better provide customers with value-added services . Long waiting time for customers such issues as car washing, car washing, the owner can own situation, inform the customer store traffic which time at least, so that the daily traffic equilibrium, customers get together and children to avoid washing.
Second, in the car wash line where you can add some leisure items, as most were male to car washing, so that they and other vehicles are "cosmetic", but also in washing line Sell Magazines and books, decorative items or to add car massage and other services, both services are added to retain the customer for the car wash line, and now operate the value-added services to the real bosses are rare.
"For example, during the southern spring in college, he began to think that people are doing in the retired and sit, and later, he examined came to the conclusion, people waiting for the elevator, into the elevator, they can glance right from the start is in the office to install LCD TV Now distributed to stores, airports, bath and other places, it is relying on such a unique style way of thinking, he finally founded Focus Media. "Wang Guohuai said.
In addition, the car wash, the owner would like to catch a customer, first to seize his "stomach." "We should pay more attention to the consumer to wash the trunk, some people like to put some mineral water and drinks on board, like the gas station is now a profit point is small Food And drink, in fact, can operate car wash line in this project. "
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