E-reader a huge emerging market bubble product homogeneity serious – Electronic Reader – Electronic industry
Since last Christmas Amazon Electronic Book Sell Since more than physical books, electronic publishing will replace traditional voice no ceased publication. In China both the equipment manufacturers, content providers, and even the operators are planning to enter the e-reader market, in order to slice. However, every effort to build multi-e-reader market is out of the discordant voices. According to informed sources, Datang Telecom late last year launched an electronic reader in Guangdong since listing sold only 300. Now, in the hot e-book market, we vaguely saw a huge "bubble."
Content providers, operators wading electronic reader
Twentieth held in recent national book trade fair has become an important publisher of the collective appearance of the digital arena. Shanghai Century Publishing Group has launched the "Ci Hai Yue readers", China Publishing Group and China Mobile Cooperation Upcoming e-reader … … "In the last year's Book Fair at the meeting, a very exclusive digital publishing traditional publishing, but at this year's Book Fair, many traditional publishers have launched their own digital publications, and began to figure published into. "participants of the publisher told reporters.
Quintana white machine, screen painting quaint scenes of 108 built-in genuine book is, indeed, many people are attracted onlookers, but this machine is released by the China Publishing Group, the electronic reader, "This paragraph e-reader launch marked the formal entry into the electronic publishing group reader industry, but also from the traditional Chinese Publishing Group Publishing Group Publishing Group to the new important step forward. " China Publishing Group president Niezhen Ning said. According to staff of the introduction, this electronic reader includes China Publishing Group, have all books and electronic copyright, for readers to download the reading. And relied on the contents of the advantages of its readers, the market price is 5,000 yuan, compared with the popular reader on the market two or three thousand dollars above the price of a big cut.
In the 5th of this month, China Mobile has officially announced the phone to read the commercial business, and announced a mobile phone to read the standards and rates into the proportion and content service providers, and launched the 8 electronic readers.
Into 2010, the country has dozens of publishers, equipment manufacturers, mobile operators, announced its entry into high-profile e-reader market. For a time, e-reader imminent war.
Digital publishing is not to release electronic reader
Back in 2008, just e-reader launched in China over the traditional publishing houses have caused panic, but calm down after the decision of many publishers have joined the industry, in addition to signing an agreement with the e-book manufacturers to provide digital publishing matter, there is the use of its resources to create your own eBook. "The future of the publishing market will mainly in digital publishing." Who is responsible for the development of a domestic electronic publishing group of technical personnel, said reader.
The technical staff from the start by the end of 2009, a publishing group responsible for the domestic development of electronic readers, "e-reading technology is now very mature, and significantly reduce development time, which is why so many in 2010 the publisher announced launched its own brand of electronic reader. but introduced a number of e-reader, we in fact not difficult to find, there is a lot of electronic reading devices homogenization. " The technical staff admitted that, due to the influx of a large number of publishers digital publishing market, they developed electronic reader products have been indefinitely delayed listing. "We mainly research and development of electronic reading devices a short time, does not have the e-reader market has been outside the functions and features. Conducting market research, we found that this reader did not market prospects, launch is at a loss, so We decided to have some characteristics such as product re-launch when. "
Remarks from the technical staff is not difficult to see the development of e-reader has entered a saturation phase.
"E-reader now, and some speculation by the media, too 'fire', and so many people do not know doorway also flooded into the market.
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