Nike brand management and organizational structure adjustment – sports and leisure industry
Nike Brand President CharlieDenson announced plans to implement the entire range of management and organizational adjustments to strengthen the Nike brand's global strategy, so that the growing opportunities with regional, global core product categories and organic consumers together. These measures make Nike from a product-driven and led by the business model development as a consumer-focused organization group, the core business through the globalization of management-driven profit growth.
"Either from the perspective of regional markets, such as in China, or from the product categories and consumer point of view, such as basketball and football, we will seize all major development opportunities. We are the new measures, it is better for players to further strengthen ties with customers, expand our market share, drive profitable growth, while vigorously expand our leadership in the global competition. " Nike Brand President CharlieDenson says.
As part of adjustment measures, Denson announced the promotion of former U.S. District Chief Operating Officer GaryDeStefano chairman for global operations, responsible for Nike brand in the following areas of profit and loss responsibility: the United States, the Americas, Asia Pacific, Europe, Middle East and Africa. DeStefano's original post will be CraigCheek successor, CraigCheek1990 joined Nike, for many years in the company's Americas sales and footwear sector in important positions, for Nike's retail distribution and product innovation has a deep understanding of concepts and understanding. U.S. District marketing and brand promotion to Deputy JoaquinHidalgo vice president of global markets, in Nike's 16 years, he served as the United States and the Americas of senior leadership positions, and for the development of Nike global footwear business has made an indelible contribution.
TrevorEdwards promoted to vice chairman of global brand management, global brand and product category management vice chairman, in addition to continue to lead the Nike global brand management, while increasing the department of consumer and product management responsibilities. In addition, Denson has also created several new senior leadership positions for five core product category segments – running, basketball, football, men's and women's fitness training. Each led by a Vice President who reports directly to Edwards.
Nike's sport culture business will continue to be led by the Deputy SandyBodecker, he will be collaboration across all product lines and continue to oversee the sports business. DeStefano, Edwards and Bodecker, the three will as always with the Nike vice president of the pillars of the leading product sectors (footwear: EricSprunk; clothing: RogerWyett; equipment: PeterRuppe) started close cooperation. Nike
These changes can be better, more sustainable product innovation to the market, and premium customer experience, such as the recently entered the retail market, Nike + iPod. Nike is another example of business success is its significant growth of football operations, the company implemented the strategy of globalization and consumer-oriented since the value of this business from the 40 million U.S. dollars in 1994 to expand to 15 billion dollars. This strategy is also successful in promoting Nike Golf, Nike and Jordan brand ice sports to grow. Comment Large In Small
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