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Almost everyone thought that the recession would alter the way B2B enterprises viewed marketing automation and that enterprises would think twice before investing in marketing automation. However, even as marketing strategies are becoming complex and terribly intricate, the recessionary times have seen marketing automation tools emerge even stronger as they have now become adept at understanding and offering solutions that cater to these complexities. An optimized marketing automation tool can provide enterprises effective reduction in costs along with end-to-end marketing operational efficiency. In a constantly evolving business landscape, conventional methods of emailing, print advertisements, etc., have been replaced by newer marketing initiatives, webcasts, search engine optimization, etc. A good marketing automation tool can help capitalize on your marketing promotions and campaigns by providing you with qualified customer leads.

Benefits of Marketing Automation Tools

• Radical reductions in cost: Manual campaign executions take time and can be fabulously expensive. An optimized marketing automation tool can not only launch but also execute online marketing initiatives speedily.
• Evolve with the changing environment: Change is inevitable, therefore an optimized marketing automation tool that can respond quickly to changes in the marketing environment can be enormously beneficial for enterprises and their sales teams. Such a tool will improve agility among sales teams as far as their responsiveness towards different evolving aspects of the business is concerned.

• Business intelligence: Once you know your customers inside and out, catering to their needs will be very easy. A marketing automation tool can offer such intelligence, enabling enterprises to run marketing campaigns that have been planned on the basis of such customer related information and ensuring complete success.

• Gets you closer to your customer: Marketing teams across the world search for that one formula that can provide them with the perfect information about their customers’ specific needs and wants. An optimized marketing automation tool can provide such information to assist marketing teams in engaging such content that is customized according to every customer’s likes and dislikes.

• Effective lead management with enhanced productivity: It is time every enterprise bids a hasty goodbye to dull and repetitive campaign planning tasks. Marketing automation, with its effective lead management software, can offer maximized productivity for all your campaigns.

Every enterprise can benefit from the advantages that marketing automation tools can offer for diverse marketing campaigns. From providing qualified leads and optimized cross-channel communication to effective prospect-customer management, the right marketing automation tools can truly turn an enterprise around and bring in enhanced productivity and ROI.