How to Use Ezine Advertising to Make the Most Out of Your Solo Ads
If you’re looking for ways to grow your online business, the Internet is teeming with various opportunities. It’s easy to find information about promoting your business, increasing traffic and boosting sales numbers. Yet some tactics are more likely to succeed, such as placing solo ads into various niche ezines. These are highly effective ads that you can send out to an ezine in your targeted niche, and have people respond to them.
To begin with, make sure the ads you write are well written and free from errors. Errors in spelling and grammar, for example, can cause people who see your ad to dismiss it as amateurish. Make sure you proof read your ad twice, and spell check it so that there aren’t any unknown mistakes. When you place an ad, this is a reflection on you and your product, so if it’s sloppy or full of mistakes people will assume what you’re offering isn’t worth looking at. You should also keep in mind that your conversion rate can be affected by which ezine you target. If you’re going to choose an ezine from your niche very randomly, without doing any background check, you may end up losing your money.
The ezine you post your ad on must be laser targeted for your offer. For example, if your ad is going to promote an eBook about “dog training”, then the niche you’re targeting here is “dog training”. Don’t think that a broad ‘dog accessories’ ezine will give you the same response rates, as this is a far broader niche. Your ad will be far more profitable if you focus on a targeted ezine.
Solo ezine ads are a great way to make the most of discount offers for your products if you are the type of marketer who believes in offering discounts. Make it an even bigger carrot for the audience by offering a discount only to subscribers to that particular ezine. When it comes to conversions, even something as small as a 10 or 15% discount can bring in big results so you don’t have to offer the moon. The main goal is to provide a little sweetener for their decision to buy and a small discount will do just that. In summary, this article should give you a great starting point for sending out successful solo ads. It’s easy to just simply go out and there post your ad in the ezine of your choice, but what’s more important is to make sure you’re getting a good return on your investment. Solo ads are just like every other form of advertising in that you still need to be sure your ad will be returning the maximum possible response.
Whether or not you’re trying to market your corgi training enterprise or your own power of the subconscious mind report, solo ads are definitely the way to go.
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