From light bulbs to sell services to sell Philips Lighting busy turning – Philips Lighting, light bulbs, LED products – lighting industry
Philips Lighting are trying to impression from people in a huge light bulb manufacturer into a product to the service from the "overall lighting solutions" of innovative enterprises.
[HC Lighting Net] Philips Illumination Is seeking from people's impression of a huge light bulb manufacturer, to provide a transition from products to services, "the overall lighting solutions" of the innovator.
Hopes to open more fashion Lighting Museum, so that consumers feel that Philips can be very fashionable, can provide more services, not just light bulbs. I show in Guangzhou International Lighting, Philips Lighting's more like a shadow Museum of Art IT Brand Experience show. Although on display Ballast , Light bulbs or lamps, like most other Pavilion stress LED Concept, but Philips invited beautiful model, under the light Phantom dance avant-garde fashion. "I want Philips to market feeling a little more stylish." Greater China CEO of Philips Lighting, said Lin Liangqi. Lin served as the past financial officer of Philips Asia Pacific office, is planning major acquisitions or joint ventures, and now, the self-interest to become a customer experience every day, "Great salesman."
Earlier this month, Philips Lighting has opened in Shenzhen in South China Area Lighting a fashion museum. According to the plan, so the number of fashion flavor of the brand stores to more than 60 years, and for which all products Home Lighting. Familiar figure in 2000 when the IT boom, Founder, Lenovo and other IT brand stores in China, the layout of the goal so near. Closer to the market (especially home lighting consumers), Philips Lighting is the next generation of lighting products in China has established?? Energy-saving lighting products of the big plan step.
Philips Lighting is seeking from people's impression of a huge light bulb manufacturer, to provide a transition from products to services, "the overall lighting solutions" of the innovator. Just completed two years ago for the "downsizing", the main areas of focus to the lighting of transnational corporations, now is it green in the Daxing, Environmental protection China's economic offensive of the new phase. I X Lin Liangqi author: Philips made the whole program to become a supplier of lighting, this changed a few years ago people thought IBM, Philips, why change? Lin Liangqi: the transformation of the two companies do have similarities. IBM's transformation from a manufacturer into a software as a service process, the transformation of Philips is to meet customer requirements, the next generation of lighting involves a variety of applications, such as longevity, energy conservation, maintenance, recycling, reuse, etc. This involves all aspects of service issues, as the product provider, Philips certainly be involved.
Author: Philips's LED strategy, "Fashion Lighting Center" seems to be a new starting point, what is behind this consideration? Lin Liangqi: I hope Philips to market feeling a little more stylish. Lighting Museum to open fashion to brand stores to better display the form of Philips products and ideas, so that consumers can experience. By the end of May before we have opened 15 modern lighting hall, open end of the year will strive to 60-100. Our long-term goal is in the next five or six years, so brand stores extend the coverage of all the third-tier cities in China.
Author: in the past as a financial officer, are you involved in a lot of Philips in the Asia Pacific region mergers and acquisitions, and now in charge of Greater China, the Chinese will not promote a similar M & A? Lin Liangqi: Philips acquired over the past few years, many in the world famous lighting enterprises, such as the United States manufacturing company Lumileds LED chips, integrated solutions provide commercial lighting company CK, bought in Europe, Europe's biggest home lighting company PLI and so on. The purpose of these acquisitions is to enable solutions provider of Philips towards the direction of development, and build a complete industrial chain. However, in China, we are taking is another way. Philips is now holding the majority of joint ventures have become a wholly-owned, which is in China over the past few years we have been doing.
The future, we will continue to advance led by Philips Cooperation Take the integrated approach. I: Now, not only Philips LED big moves, playing a lot of brands are LED card. This means that future competitors will be a lot of Philips, Philips's strengths? Lin Liangqi: lighting companies in the world, no one can invest in LED industry chain more than Philips. Moreover, Philips has long been the next-generation LED lighting as a key development. Fly
I am an expert from International Trade Community, usually analyzes all kind of industries situation, such as riding toy horses , mario plush toy.
Processing your request, Please wait....
