"Low-end," the focus of the 2009 competition for the pharmaceutical industry – pharmaceutical industry, the low-end – Medical Devices Industry

"2009 in medical and industry outlook is still quite good, conservative estimate of overall industry sales growth rate will reach 20%. The Government's financial investment will boost consumption of drugs is the largest pharmaceutical industry in 2009 positive." Chinese Medical Enterprise Management Association executive vice president of the Matilda said.

"I am the pharmaceutical industry in 2009 is optimistic about the prospects. Medical reform the new policy would bring the whole industry a rare opportunity for development." Shineway Pharmaceutical Zhen-Jiang Li, chairman and president, said.

It is said that the new medical reform program will be introduced in early 2009. The core of universal health insurance for the new medical reform plan, looking forward to the entire pharmaceutical industry. But there are also pointed out that swept global "financial tsunami," as well as increasingly stringent domestic regulatory system, to a certain extent, then the pharmaceutical industry challenges.

Birth of new medical reform cake
Optimistic about the development of the pharmaceutical industry in 2009, and is not limited to these two representative figures.

Zhao Zheng Ze Bridge Biotechnology, Beijing General Manager. By the end of 2008 he visited China dozens of pharmaceutical companies, the conclusion is: the domestic pharmaceutical companies generally optimistic about the industry in 2009.

"I visited all the domestic medium-sized enterprises. Almost all of these enterprises to increase the sales target for 2009: general, business sales targets year on year increase of 60% to 70%, conservative enterprises has reached 30% individual enterprises to increase 100% or even increase. in other industries are downsizing a pay cut, I have visited these enterprises Fandao in recruiting, also increased its advertising budget. It also proves that the development of business confidence in 2009. "Zhao Zheng said. Where this confidence comes

is not difficult to understand?? To "universal coverage" as the core content of the new medical reform plan forthcoming. January 8, 2009, the National Health Conference, Health Minister Chen Zhu said that the views of medical reform and the implementation of the five key reform programs will soon issued.

"2009 in medical and industry sales forecast is mainly affected by the new medical reform 'health insurance full coverage' general principles of the guide. Although the new medical reform plan of the hijab has not yet officially opened, but the CPC Central Committee has issued a number of farmer-friendly policy. If the city Minimum Living people covered by medical insurance category; most areas of the country have implemented the 'new rural cooperative'. these two groups included in medical insurance system, will greatly stimulate the domestic consumption of drugs. "Matilda said in.

2008 12 13, Chinese Premier Wen Jiabao attended the "Japan and ROK Summit," had publicly said the government budget of 70 billion yuan has been promoting health care reform.

Matilda analysis in addition to the central reserve of 70 billion yuan, the local governments also have the corresponding input. "I am a conservative estimate in 2009 put the government at all levels in 2008 based on the additional 170 billion yuan or so. This is 170 billion yuan has limited medical insurance policy to pull drugs and medical devices, consumer."

A longtime observer of the pharmaceutical industry securities analysts also said that in 2009 the rural market will be the pharmaceutical industry's biggest profit growth, urban community medical drugs consumption also showed a larger space.

It is reported that in December 2008 in Anhui Huayuan Pharmaceutical Co., Ltd. sales of drugs, "blowout." According to relevant sources, the main reason is the Participating farmers by the end of the township hospitals and village clinics "surprise" doctor medication. Farmers have health insurance, dare to spend money in the health sector has.

Course, swept the global financial turmoil, the pharmaceutical industry is immune. To a large state-owned enterprises API exports, for example, in November 2008, the Group completed the export of 31 million U.S. dollars, than the high point of 43 million ~ 44 million U.S. dollars a lot worse.

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