All furniture marketing program – Furniture Marketing – office supplies industry
Marketing system is an enterprise sales planning, organizing, monitoring and implementing agencies;
Marketing system is the company's locomotive, the train speed fast, thanks to the engine to take.
Marketing system is the conductor of enterprises, enterprises of high and low, strong or weak, advance and retreat all to listen to his hand command;
Marketing system is the soul and essence
Marrow located. Marketing system is not necessarily a good business selling good products, but poor corporate sales system certainly sell his products well.
Marketing system has the following main functions:
1, to conduct market surveys to collect product information for corporate decision-making to provide reliable information.
2, to conduct market analysis, developing marketing strategies.
3, development of enterprise short-term and long-term sales plans.
4, set up the system and for system management.
5, organizational systems work, to sell plans.
6, sales of monitoring and evaluation plan.
7, customer management. Business sales systems to establish, subject to conditions of the business, product characteristics and internal and external environment. Set up a business marketing system, should pay attention to the following issues:
1, suitable for the needs of enterprise organization and management features.
2, and enterprises adapt to the current financial situation.
3, combining features of enterprise products.
4, competition for customers and market conditions and program development.
5, enterprise-oriented development planning To build a lean, efficient, dynamic and combat effectiveness of the team, first of all to clarify their objectives.
A business, at different times and different stages of development, whose target is different.
Early stage of development in the enterprise, customers less, the network is not perfect, then, the purpose of sale system, the main goal is to find customers, sales, and when after a period of business development, sales network of the initial shape, the establishment of a wide range of customers contact, its objectives, should be turned to maintain customer relationships and maintain existing client network stage. Therefore, the establishment of distribution system, must be based on the overall business objectives, market conditions, and expected market share of business plan as prerequisite.
Established marketing system goals, to create a marketing system, but also to consider its size in advance. Scale distribution system generally determined by the following factors: corporate sales objectives, sales strategy, sales system structure.
1, sales target Refers to sales in a certain period of time, planned to reach the workload, that is, completed sales. For example: On the completion of civil furniture sales; realize how much per cent of an Office Building Office Furniture Sales and so on.
2, sales strategy Refers to how the skills of sales staff and customer contact and convince the customers, is the single action or group action; is to first scan the external, or direct attack on key targets and so on.
3, sales of system architecture According to what type of marketing system set up, have a great impact on their scale, production-based enterprises to civil furniture, office or hotel or in the production of furniture, mainly to determine the number of its personnel have a great impact.
Sales recruitment compared with the other staff have some difficulty, it is mainly determined by the following reasons:
(1) the nature of sales staff, sales force management decided to have their special requirements.
(2) sales performance that one can not see it, so it difficult to assess.
(3) fewer sales of high quality.
Often exist in sales turnover greater good impression, the general situation of low quality. This formed between employers and employees do not trust each other's situation: on the one hand, corporate sales staff to the basic salary is the lowest wage categories of personnel; the other hand, many people just can not find work in times when sales personnel temporarily shelter from the wind cold.
So, try holding the attitude of business to the employer, and candidates are worried not get the wages, if there are other positions will immediately switch to state that the two sides of the stalemate, both for enterprises and are negative for candidates , and on the furniture sales industry is a hindrance.
As a business, sales staff recruitment following points should be clearly :
1, enterprises should dare to take risks
From the enterprise set up the day of registration, the enterprises have been facing a variety of risks: the risk of industry orientation, investment risk, market risk and so on. In many of the risk, the risk of investment in sales staff salaries should be minimal, so as a business, should be a willingness to take risk in order to better and more talented pulled its own.
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