Article Marketing for List Building – An Effective Tool to Attract more Prospects
Getting people to subscribe to your email marketing list is one of the most important aspects of your internet marketing campaign. You must understand that it’s not enough that you’re able to drive people to your website. You also need to ensure that you’ll be able to get in touch with them long after they’ve left your website. Getting their email address will do the trick.
Article marketing is one of the tools that you can use to ensure the success of your list building campaign. You can use this to send more interested people to your squeeze pages. Here’s what you need to do:
- Know what your target audience really wants. First step is to know what your prospects are looking for. You need to know the topics that they find interesting so you’ll know exactly what to discuss in order to capture their attention. Years of experience have taught me that the best things to discuss (no matter what products or services that you sell) are the problems, goals, and areas of interest of your prospects that are related to your offerings.
- Quantity is very important. Writing more articles is one of the things that you can do to reach out to as many people as possible. This is also one way to send a strong message to your target audience that you’re an authority in your niche and that you have so much useful information to share. How many articles to write? I would recommend that you write at least 5 per day. If possible, hire ghostwriters to help you out so you can produce more.
- Quality is more important. Keep in mind that your readers will sign up to your email marketing list based on the quality of your articles. If these people are convinced that you’ve got the right answers to their questions and that you can offer them expert advice on how they can solve their problems, you can be assured that they’ll entrust their contact information with you. So, never sacrifice the quality of your articles no matter what happens. Ensure that each of your articles will speak volumes about your professionalism and expertise. They must also be well-written and well thought-out to make sure that your audience will have great reading experience.
- Write a resource box that your target audience will not be able to resist. Make your resource box well-written and well thought-out as well. Ensure that it will create a lasting impression. Insert a link that will take interested parties to your squeeze page. Make the whole process of signing up as hassle-free as possible by asking as little information as possible. Your prospects’ name and their email address should be enough. To convince more people to sign up, be willing to offer freebies or rewards like special newsletters, reports, guides, or ebooks.
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