Promotional Products Help You Reach Your Goals
Effective marketing is an essential element in any successful business, and promotional products are one of the many tools in your marketing toolbox. The trick to using promo items and gifts effectively is to fit them organically into your marketing goals. Whether your reason for launching a marketing campaign is to increase brand awareness, introduce yourself to the community or motivate your best workers, choosing the right promotional products can help you achieve your goals.
Introduce Yourself to New Customers
Introduce yourself to prospective customers by sending a small gift along with your marketing materials. Research shows that an introductory offer that includes a small gift, such as an imprinted pen or a logo keychain, gets more responses than the exact same offer without the gift. If you’re doing a direct marketing campaign, consider including a gift imprinted with your logo or business name to increase your response.
Be Remembered
Promotional products make an impression on your customers, old and new. A marketing company proved this with a survey it carried out at a busy airport. Interviewers asked random business people to recall sales pitches and advertisements they’d received in the past year. They found that while few interviewees could recall even one advertisement they’d seen in a magazine or on television, nearly all of them remembered the name and products of a company that had sent them a free promotional item within the past year.
Improve Your Image
In the same survey, interviewers also asked people whether their impressions of a company were positive, negative or neutral. Overwhelmingly, people who had received a promotional product from a company had a positive impression of that company. There was no correlation between the values of the product, but there was a distinct correlation between the utility of the gift and the positive impression. For example, businessmen who had received an imprinted USB flash drive stated that they used it frequently and had a very positive impression of the company whose name was on the drive.
Increase Your Brand Visibility
If your main goal is to get your name out there and increase the visibility of your brand, choose gifts that the recipients will use where others will see them. High-visibility promotional products include embroidered backpacks, imprinted key chains and logo T-shirts or jackets.
Increase Repeat or Return Sales
One-time sales are seldom enough to sustain a business. If you want to bring customers back to your business again and again, consider offering a freebie that’s designed to complement your products. For example, branded drink ware is a good way to build loyalty. Offer customers a chance to earn a free travel mug imprinted with your store name, and combine it with a discount on coffee refills to bring customers back to your store day after day.
Defining your goals before you choose your promotional products is the best way to make sure that your giveaways do the job you expect from them. Once you’ve figured out exactly what the aim of your marketing campaign is, you can figure out the best products to accomplish that aim.
Chris Robertson is an author of Majon International, one of the world’s MOST POPULAR website advertising companies on the web.
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